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Enterprise E-commerce & Logistics Blogs

Fresh insights, data-driven trends, and shipping strategies that move your business.

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Why multi-carrier shipping is no longer a nice-to-have in European e-commerce

Relying on a single carrier in Europe is fragile: strikes, peak delays or missed pickups spike WISMO, claims and lost repeat purchases. A data-driven multi-carrier approach (home + OOH), backed by shipping intelligence and a centralized platform like Sendcloud, standardizes workflows, reduces IT complexity and keeps operations reliable as you scale.

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