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Serena Guerra

Serena Guerra is a Content Marketing Specialist at Sendcloud, where she combines her deep knowledge of the B2B SaaS sector with a passion for innovation. With years of experience, she creates clear and insightful resources to help online stores to take their shipping processes to the next level.

What is RMA? Benefits of Return Merchandise Authorisation for e-commerce businesses explained

Handling returns can be a huge challenge for e-commerce businesses, but it’s absolutely vital to get it right. According to Statista, online shopping return rates in the U.S. rose to…

January 9, 2024

girl reading post-purchase emails

Building High-Value Customer Relationships With Post-Purchase Emails

Engaging and reactivating your existing customers is one of the most lucrative strategies for growing your e-commerce business and boosting your profit margin. That’s why so many e-commerce retailers are…

August 28, 2023

how to ask for reviews

How to Ask Customers for Reviews: A Quick Guide for E-commerce Retailers

As an e-commerce retailer, you’re constantly looking for ways to build trust, enhance your brand and increase conversion. One of the best ways to achieve these goals is to prominently...

August 20, 2023

The best 10 strategies to optimize order tracking

Are you struggling to find the most effective way to optimize your order tracking process? If so, you're not alone. With customers becoming increasingly interested in tracking their orders throughout...

May 8, 2023

Shipping Industry Insights

Navigate the e-commerce landscape with ease. In our annual consumer research, we explore valuable insights and data from 9,000 consumers in Europe and the US.

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