Many online retailers love the e-commerce platform Shopify. That’s why thousands of apps (as well as plugins and extensions) have been designed for Shopify in recent years. New ones are offered every week, so sometimes it’s difficult not to drown in all the options out there. That’s why we are helping you get started with a selection of the 23 most popular apps. Not every app is suitable for your shop; you must determine which apps best match your product range, type of customers or strategic objectives.
Before you get started with Shopify Apps
In principle, apps are important to make your online shop work properly. However, you can also use too many of them, which slows down your site. It is also true that not all apps will work well together. That’s why it’s important to make a backup of your site before testing a new app. In the unlikely event that something goes wrong, you can always rely on the backup. In addition, it is wise to assess extensions before you start using them. And make sure to read reviews from others to get a good sense of how the app performs.
The 24 best Shopify Apps for e-commerce
- Google Shopping
- Plug in SEO
- Bulk Image Edit – Image SEO
- Free Shipping Bar
- Smart Bundle Upsell
- Wishlist @ $2
- EmbedSocial: Verified Reviews
- Social Media Stream
- Outfy – Social Media Promotion
- Instagram Shop by Snapppt
- Referral Candy
- WhatsApp & Messenger Marketing
- Smile: Rewards & Loyalty
- Back in Stock: Customer Alerts
- Exact Online Connector
- Conversific – Store Analytics
- Lucky Orange
SEO Shopify Apps
Sales are an important part of an online shop; without them you have no revenue. Something that’s getting bigger and bigger is Google Shopping. This is the tab on Google that displays an overview of products from various online shops when you search for a specific product. Thanks to this app, you can easily link your Shopify store to Google Merchant Center. Then you can synchronise all your products (or, if you wish, just certain products) with Google Shopping. The Google Shopping Feed app lets you decide which products and variations you want to offer on Google Shopping, automatically apply SEO titles and descriptions, and easily update products through Google’s content API.
Cost of this app: starts at $4.99 per month
2. Plug in SEO
SEO is essential for any website. Plug in SEO helps you improve your rank in Google by checking your page titles, meta description, site speed, page structure and more. Based on this check, the plugin gives you an overview of items for improvement and information about how you can get started. An extra advantage is that you automatically receive an e-mail with any problems and reports for improvements.
Cost of this app: free. A paid version ($20 per month) has more automated functions.
Product photos you receive from the supplier are a ‘no go’. That’s why it’s more common to produce your own beautiful product photos in high resolution. But Google considers image sizes when ranking your online shop. Bulk Image Edit makes it easy to adjust the image formats in no time. The app optimises your file names for SEO, automatically resizes images to Shopify standards and compresses your image files so they don’t take up all your server space.
Cost of this app: the plugin has a free version, but it is quite limited (a maximum of 50 image edits per month). For $10 you can edit 1,000 image files a month.
Shopify Upsell Apps
This plugin does exactly what its name promises: it creates a bar with the offer of free shipping from a purchase amount you determine. You can have the offers automatically respond to the number of purchases shoppers place in their baskets. This way, your shipping conditions become a form of upselling. There are also more advanced options, such as geotargeting, automatically adjusting the currency or configuring the bar to only display on certain pages. Furthermore, the bar can be completely customised to fit your wishes, including its position on the page and the design.
Cost of this app: There is a free version as well as an extended paid plan for $9.99 a month.
Every salesman knows that customers who have a good time spend more. SMAR7 Bundle makes clever use of this iron retail law. This plugin is based on gamification. SMAR7 registers which products customers view or place in their baskets and playfully entices them to make related purchases. The plugin can be installed in just a few seconds. Decide which product categories you want use the bundles for and voilà – you’re ready to increase sales.
Cost of this app: $47 per month, with a free 7-day trial.
Promotion & Marketing Apps
A wish list plugin can give a big boost to your conversion. It gives visitors the opportunity to put their favourite products together, search them later or share them with others. There are various Shopify plugins for wish lists, but we are highlighting this one because of how easy it is to use. Wishlist @ $2 allows you to completely customise the lists as you like so their design matches the design of your shop. As an administrator, you get a daily overview of products that customers add to their wish lists.
Cost of this app: $2 per month, first 14 days free.
Email is still one of the most powerful (and efficient) marketing channels. With the Privy pop-ups, you can easily collect email addresses or add discount codes for visitors who are likely to leave your online shop. You can use the data collected in the form that visitors fill out to send automatic emails and thus tie customers to your shop and sell more.
Cost of this app: free for shops with an average of 5000 visitors. More options available for shops with more visitors from $20 per month. You can also buy the email package separately for $10 per month.
Firsepush is an omnichannel marketing app for Shopify stores. As marketing automation becomes more and more vital to drive results, Firepush is a great recommendation to help you drive sales, improve conversion rates and increase customer lifetime value. Using Firepush, you can deliver a range of different marketing campaigns such as web push, SMS and email channels. Send automated abandoned cart messages to retarget potential shoppers who leave items in their cart, and remarket to customers with back-in-stock alerts and targeted promotional campaigns with discount codes or countdown timers. Firepush also helps you build social proof and deliver better customer service with automated review requests and order confirmations.
Cost of this app: free for 1000 web pushes visitors.
It’s no doubt that product reviews can be a key conversion driver for an online store. EmbedSocial’s Verified Reviews is a powerful tool that will help you automatically collect and display verified customer reviews all based on their order status from your Shopify store. The powerful AMP technology helps to send review requests to your customers, allowing them to submit their testimonials and photos directly within their email without the need to log in anywhere else. The app then automatically syncs those reviews onto your Shopify product pages to increase the credibility and trustworthiness of your brand.
With automatic email requests, customisable AMP email forms, personalised templates, and simple moderation options, EmbedSocial’s Verified Reviews will help you build social proof onto your website in no time.
Shopify Social Apps
Instagram and Facebook offer many opportunities to advertise and reach your target group. Using the Kit app, you can easily place ads on Facebook and Instagram. Kit can then help you keep track of them, so you can see what works and what doesn’t work for your target group. It can also start a retargeting campaign to remind potential buyers of your product if they have been to a product page before.
Cost of this app: free
Do you spend a lot of time on social media and want to translate that to your online shop? Then the Social Media Stream app might be for you. With this plugin, you can display content from platforms like Facebook, Pinterest, YouTube or Instagram on your website. This plugin refreshes often, so the content on your site always matches the content on social media.
Cost of this app: free
If you want more than just product reviews, Yotpo is an indispensable app for your Shopify store. Easily collect reviews, ratings and photos from your customers. You can also integrate your social media channels. And we know how it works: sharing is caring! With this plugin, you will generate more conversion in the form of reviews, customer photos and questions from customers. This will increase engagement with your existing and potential customers.
Cost of this app: free
Outfy is another plugin that takes a lot of work out of your hands and greatly increases your reach. With the autopilot option you can post to multiple social media channels, including Facebook, Instagram, Pinterest, Twitter and Tumblr. You can post right away or plan your posts for later. You can easily design attractive posts in the Outfy dashboard, which also offers multiple templates for texts.
Cost of this app: Outfy does not charge a monthly fee but uses ‘credits’ per post. There are various credit packages depending on the expected use. The first 30 credits are free.
Nowadays, more and more purchases are being made via social media. For example, do you sell clothes? Then Instagram offers a tremendous amount of opportunities. This app turns your Instagram feed into a sales channel. Of course, this also applies to Instagram galleries that you add to your online shop, product pages, blogs and other content. Take advantage of user-generated content by sharing fan posts with your followers and making them available for one-click sale. On the backend, Snappt offers a smart analysis tool that gives you insight into which Instagram content has led to conversion, allowing you to build a successful Instagram strategy in a targeted way.
Cost of this app: free
15. Referral Candy
Word-of-mouth advertising is still one of the most powerful marketing tools available, even online. Referral Candy gives your customers an extra reason to recommend your Shopify store to family and friends: for every referral they get an appropriate reward of your choice (a discount, gift or something else). You can also track referrals and see which reward works best for gaining a successful referral.
Cost of this app: Free for the first 30 days, $49 a month thereafter.
Shopify Apps for customer loyalty
WhatsApp and Facebook Messenger are the most widely used messaging apps. With this free plugin from Maxwell, you can connect directly with your customers via WhatsApp and Messenger. The click-through ratio is three to four times higher than with email. The plugin is easy to set up in your own branding style and offers many possibilities for improved customer loyalty. Send an automatic welcome message to your online shop’s visitors, remind them of an unfinished purchase or inform all your customer contacts of new product offerings or special offers.
Cost of this app: free
Customer retention is critically important for most online shops. This ready-made loyalty programme for Shopify considerably increases the chance of repeat purchases. You can entirely customise this loyalty programme to suit your own needs. For example, a VIP programme may work better for one product, while you may prefer to reward customers with loyalty points for another. There are many possibilities for customisation. You can also integrate Smile with external tools like MailChimp and HubSpot.
Cost of this app: Smile has a simple free version, but those who want to take full advantage of the app will benefit more from a paid version (starting at $47 per month).
18. Back in Stock
This user-friendly app prevents you from losing customers because a product is out of stock. As soon as a product is temporarily unavailable, the customer has the option to set up a back in stock notification via email or SMS. Once the stock is replenished, customers can resume the purchase process via the link. Handy for the customer, but also for you as a retailer. An additional advantage is that you get a better understanding of popular items in your store. The app can be integrated with MailChimp and Klaviyo, among others.
Cost of this app: There is a free version (5 notifications per month) and there are paid versions starting from $19 per month.
Satisfied customers lead to more sales. With this plugin, you will not only give answers to frequently asked questions, but also save yourself and your customer service team a lot of time. In just a few minutes, you can ‘build’ a complete FAQ page in the style of your online shop. That FAQ page automatically includes a search function, which reduces the number of incoming questions.
Cost of this app: free. Paid subscriptions (starting from $4.95) have more features (such as offering the page in multiple languages).
Exact Online for your Shopify inventory management
If you use an Exact Online or Exact Online Handel software package, this plugin can take a lot of work off your hands. The plugin ensures that Shopify orders are processed in your Exact accounting and inventory program, where a sales invoice or credit note is automatically created. That means you no longer have to enter data manually. If you have subscribed to the more comprehensive Exact Online Handel package, there are more options, including automatic creation of sales orders and tracking of delivery status.
Cost of this app: From $15 per month, with a free 14-day trial.
Shopify Shipping Apps
Processing and sending orders is one of the most time-consuming and expensive jobs. Because we know this better than anyone, we developed Sendcloud. Thanks to our plugin, you can easily link your Shopify shop to multiple carriers such as DHL, PostNL, DPD, UPS and Red Je Pakketje (same-day delivery). This makes it possible to offer various shipping options in your checkout, automatically print pick lists, packing slips and shipping labels, automatically send track & trace notifications in your own branding style and handle returns in a customer-friendly and hassle-free way.
Cost of this app: free, but there are also paid plans with more features from €49 per month
Would you like to experience for yourself how Sendcloud works for your Shopify store? Find out how Sendcloud works now.
Interested in drop shipping? Using Spocket, you can easily select products that you want to sell from suppliers in Europe and the US. The order is then placed directly with the producers or wholesalers, who will deliver the product to your end customer. This app allows you to process orders in one click; the app does everything else for you.
Cost of this app: Starting from $9 a month.
Like Spocket, Oberlo is an app for drop shipping. The difference is that Oberlo only lets you search in products from providers on AliExpress and their own Oberlo Marketplace. It also offers more or less the same features as Spocket, such as automatic shipment as soon as there is an order confirmation, the possibility to track orders and the updating of prices and inventory.
Cost of this app: Oberlo is free up to 50 orders per month. Those who want to use the app more intensively pay a subscription fee of $29.90 or $79.90 per month.
Shopify Analytics Apps
Conversific is a popular solution for analysing your data. The app gives you insight into the strengths and weaknesses of your Shopify shop. Google Analytics and other analytics tools can sometimes be quite overwhelming. This app not only provides an overview of the performance of your own online shop, but also compares it to the performance of similar online shops. In addition, the app advises you on what steps you can take to improve performance. In doing so, Conversific uses data from Google Analytics. The weekly and monthly overview reports and the to-do lists contain concrete tools you can use right away.
Cost of this app: There is a simple free version with a limited number of features and monthly reports. Paid subscriptions start at $29 per month.
25. Lucky Orange
The Lucky Orange app gives you insights into how visitors use your online shop. Why don’t they convert or where do they leave off? With the heat maps and recordings, you will discover how you can combat shopping cart abandonment. In addition, you can add polls to your shop to obtain feedback in an easily accessible way. That will allow you to significantly increase the results of your online shop.
Cost of this app: free for sites with up to 25,000 page views. Paid subscriptions start at $20 per month.
What are the best Shopify Apps for you?
There are a tremendous number of apps for Shopify. Choose the apps that make maintaining an online shop easier and more efficient for you. Perhaps we haven’t mentioned a plugin that you especially like. If so, then share it with us and the other Shopify users. We look forward to your feedback!