Post-purchase emails

2 mins

What if I told you you could receive more 5-star reviews, build a community with your customers, and promote your new products all automatically? Today we’ll be walking you through our new tracking category: post-purchase emails.

So, what is this new category, and how does it differ from other tracking messages? Where parcel tracking tells your customers where their parcel is, post-purchase takes off once the parcel has been delivered. Typical use cases are asking to leave a review or introduce customers to your community.

Setting up Post-Purchase Emails in your Sendcloud account is quick and easy. Navigate to settings and go to Tracking messages. Here, you’ll find the new email category: ‘Post-purchase’.

Now let’s say, we want to get more reviews on Trustpilot. You’d add a subject, a call to action, and a link to your Trustpilot page. Scroll down to adjust the content to your tone of voice. Don’t forget to personalize the content by inserting variables such as your customer’s name and the order number.

For those of you who are expanding across borders, you can easily add additional languages for your customers abroad. For example, you might want to add a French template if you’re shipping to France. Last but not least, activate your post-purchase emails to start sending them automatically.

This is just one of many ways you can use post-purchase emails. So have fun with them. For example: build a community in your main market, while focusing on getting more reviews in your growing markets. Try it out yourself and build long-lasting relationships with your customers.