Guest blogs

Forget the seasonal buzz — the real challenge for online apparel and footwear brands is managing returns in a way that's both profitable and sustainable. That's where Faslet and Sendcloud…

Abandoned cart email strategy - Your e-commerce site is your storefront, while the abandoned carts refer to the items that your customers put back and pick up. These abandoned carts…

Have you ever taken a closer look at your onsite search engine and thought about optimising it? No, this article is not about SEO. We’re not talking about optimising your…

DTC brands today have one incredible advantage over legacy companies who are just beginning to recognise the power of data. Brands, born online, own the entire customer journey from awareness…