Antonella Ritondale doesn’t just sell shoes, she sells joy, confidence, and unapologetic sparkle. But behind her brand’s bold voice and stylish heels was a founder drowning in manual work.
With Sendcloud, she automated her logistics, freed up precious hours, and turned post-purchase moments into real revenue. The result? 43 extra sales, €1,935 in new income, and a post-purchase strategy built for retention.
REGION
Italy
Features
company Size
SMB
Industry
Fashion
new sales
additional revenue
WhatsApp conversion rate
CHALLENGE
When you run a fast-moving fashion brand solo, every minute matters. For Antonella, founder, marketer, packer, and customer service team at La Scarpologa, shipping 250 orders a month meant endless label printing, manual tracking updates, and zero time to grow the business.
Her biggest frustration? The silence after checkout. Packages were going out, but the post-purchase experience felt like a dead end. No reviews. No repeat buys. No relationship.
Handling logistics was only part of the problem. What she needed was a way to make better use of the moment after someone buys, when they’re still paying attention.
“I adore women and their perseverance. My brand is built for real, everyday women — and I wanted the customer experience to reflect that care at every touchpoint.”
SOLUTION
The first step was simple. Sendcloud automated La Scarpologa’s shipping flow: labels, tracking, and delivery notifications. This immediately saved Antonella hours of manual work every week.
But the bigger shift came when she began using those shipping events as cues to start a conversation.
She set up a few WhatsApp messages, each tied to a specific moment in the customer journey. After a delivery, customers were asked for a review, with a discount offered for a second purchase. That message alone brought in 71 reviews and 16 sales from just 250 sends.
Next, she tried a message sent right after the label was generated. It offered a short window — 30 minutes — to add another pair of shoes to the same shipment at a discount. This created urgency without pressure and gave customers an easy way to buy again on impulse.
She also sent a message to everyone who had bought during Black Friday, offering them early access and a 20% discount on the upcoming Christmas collection. That one added another 27 sales.
“Sendcloud gave me the ability to speak to each customer like they were standing in my boutique. And they bought again because of it.”
RESULTS
By combining Sendcloud’s automation with conversational marketing, La Scarpologa turned operational pain points into profit opportunities. In just two months, Antonella generated 43 incremental sales and improved her customer experience without increasing headcount or tech complexity.
Antonella Ritondale
Founder of La Scarpologa
“These messages felt like real conversations, not promotions. That’s what made the difference.”
Antonella Ritondale
Founder of La Scarpologa
“I didn’t need a huge ad budget. What truly made the difference was the right timing and right tools.”
Roberta
Customer
“Wonderful shoes! Fast shipping and great customization, the little details really make a difference!”
Antonella Ritondale
Founder of La Scarpologa
“Shipping used to eat up my day. Now I spend that time growing the business.”
La Scarpologa’s journey it’s about what happens when logistics start being a stage for relationship, retention, and revenue. Antonella turned fulfillment into a flow of meaningful, high-converting conversations.
For brands looking beyond checkout, this story proves it: automation is the infrastructure. But human moments are what truly scale.
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