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Anna Rouleau

Anna, who co-founded Lox to tackle last-mile delivery hurdles and help businesses save time and money, was responsible for commercializing the product from the ground up. Following Lox's acquisition by Sendcloud, she's now focused on building out Support Automation, a new solution aimed at making delivery incident management smoother for everyone.

A warehouse employee is holding a product in his hand, looking confused. In front of him is an open package, and in the background are a packing table, boxes, and a scanner.
Support Automation

Misshipments explained: Causes, impact, and how to prevent them

One mistake, many consequences. Imagine your customer orders a phone case and receives a charger instead. A small mistake during packing suddenly turns into a refund request, a support ticket,…

June 19, 2025

A male support employee is holding an damaged package. In the background: shipping boxes, laptop, label printer.
Support Automation

Freight claims in e-commerce: A practical guide for shippers

Freight claims aren’t just a logistics issue — they directly impact customer experience and margins, and growth potential. In e-commerce, even a single lost or damaged parcel can mean losing...

May 9, 2025

Woman typing on Laptop with two screens, one showing an open support automation system, the other shipping with boxes
Support Automation

Support automation in e-commerce: A smarter way to handle delivery issues

Every online order has a journey. It starts with a click. Then a packed box. Then a trip across logistics networks. But sometimes, something goes wrong: a lost parcel, a…

May 5, 2025

Shipping Industry Insights

Navigate the e-commerce landscape with ease. In our annual consumer research, we explore valuable insights and data from 9,000 consumers in Europe and the US.

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