The full e-commerce journey, Unboxed at 1 event.
The e-commerce journey is more complex than ever. In 2026, every touchpoint counts. The question is: how do you make sure everything comes together seamlessly, so customers move smoothly through your checkout and keep coming back? That’s where you make the difference. And that’s exactly what you’ll discover at Unboxed by Sendcloud.
Keynotes from industry experts
E-commerce experts in one place
Access for merchants, retailers and webshops
Learn. Connect. Unbox what’s next.
Last year, we brought the industry together at Sendcloud Connect. This year, we’re unboxing what’s next.
On May 21, 2026, we’re heading to Capital C in Amsterdam for Unboxed by Sendcloud, our flagship event for e-commerce leaders.
Join 300+ e-commerce professionals for an afternoon of practical insights and connections. Together, we’ll explore how to make smarter delivery decisions, scale with confidence, and create experiences your customers actually remember.
Meet the speakers
Kevin Werrelmann
Co-Founder - Titan Fulfilment
Vitaliy Tonenchuck
Founder - Dutch Bulbs
Sybren Bies
Founder - Sybotanica
Theo Burns
Senior Technology Partner Manager - Gorgias
Monica Westerveld
Founder NOTBRANDED
Liam Tjoa
Founder & CEO, GoSpooky
Hans Siebum
Managing Director Global - Salesupply
Jefta van der Woerd
Part of Picqer - Picqer
Louna Moreels
Lead Customer Support - Just Russel
About the day
12:30 - 13:15
Registration & Arrival at Capital C, Amsterdam
Arrive, get comfortable and prepare for an exciting day ahead at Sendcloud Unboxed!
13:15 - 14:00
Welcome to Unboxed!
Hear from our CEO, Rob van den Heuvel, and our special guest speaker as they kick off the event with key insights on the future of e-commerce & shipping.
14:10 - 14:40
Unbox your own experience: Round 1
Choose your adventure! Join one of our 7 round-table discussion covering the different tracks of Unboxed or get inspired by our mainstage speaker. The choice is yours!
14:50 - 15:20
Unbox your own experience: Round 2
Missed a session? Switch tracks, join another roundtable, or head to the main stage for an inspirational session.
15:20 - 15:50
Networking break
A short break to connect, exchange ideas, and build relationships in a relaxed setting over coffee and some sweets.
16:00 - 16:30
Unbox your own experience: Round 3
One more chance to explore. Join a new session or revisit what matters most, in a roundtable or on the main stage.
16:40 - 17:10
Closing keynote
Close the day with an inspiring keynote. Stay tuned on our socials, we’ll unbox our final speaker soon.
17:10 - …
Networking & Drinks
Unwind and reflect on the day’s sessions while enjoying drinks, music and new connections. Perfect for growing your network and taking your partnerships further.
Proudly sponsored by
Gold sponsors:
Silver sponsors:
How to get here
Event Location 📍
Capital C Amsterdam
Weesperplein 4B, 1018 XA Amsterdam
By Public Transport 🚆
Capital C is easy to reach by public transport. From Amsterdam Central Station, take the metro (lines 51, 53, or 54) to Weesperplein. From there, it’s just a short walk to the venue. Several tram and bus lines also stop nearby.
By Car 🚙
Capital C is accessible by car, but parking in the area is limited. We recommend using nearby parking garages such as Q-Park Weesperplein. From there, it’s a short walk to the venue.
FAQ
Who is the event for?
Unboxed by Sendcloud is designed for e-commerce professionals looking to stay ahead, including webshop owners, merchants, logistics managers, and anyone involved in the broader e-commerce ecosystem.
Is there a fee to attend Unboxed by Sendcloud?
No, registration for Unboxed is completely free for merchants! Simply sign up and secure your spot for this exciting event.
What does your Unboxed by Sendcloud registration include?
Your registration gives you full access to:
Inspiring keynotes – Learn from industry experts, including our CEO and VP Product, as they share insights on the future of e-commerce shipping and logistics.
Interactive breakout sessions – Get hands-on with specialized topics – from the latest tech trends to smart shipping strategies – and take away actionable tips to level up your business.
Networking opportunities – Connect with e-commerce pros, partners, and future collaborators. Share your story, swap insights, and build connections that matter.
Exclusive event resources – Gain access to exclusive resources, guides, and content—available only to participants at the live event—to keep the learning going after the day is over.
Fuel to keep you going – Enjoy coffee, snacks, and lunch – because we all know the best ideas come when you’re well-fed and fully charged.
In which language will the event be held?
Unboxed will be held mostly in Dutch! Most keynotes, sessions, and networking activities will be in Dutch. There will of course also be some sessions in English.
How can I register for Unboxed by Sendcloud?
You can sign up directly here. Just click the link, fill out your details, and you’re all set to join us in May!
When and where is Unboxed by Sendcloud taking place?
The event will be held on May 21, 2026, at Capital C in Amsterdam, Netherlands. It’s an easy-to-reach location with public transport options.
Can I attend the event virtually?
Unboxed by Sendcloud is a fully in-person event, designed to give you the best experience through live keynotes, interactive breakout sessions, and face-to-face networking opportunities. We can’t wait to see you at Capital C in Amsterdam on May 21!
Ready to unbox your next level in e-commerce?
Join us on May 21 at Unboxed by Sendcloud! With spots filling up fast, grab yours now and get exclusive access to the future of shipping. Let’s make shipping smarter, together!
