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Learn. Connect. Unbox what’s next.

Last year, we brought the industry together at Sendcloud Connect. This year, we’re unboxing what’s next.
On May 21, 2026, we’re heading to Capital C in Amsterdam for Unboxed by Sendcloud, our flagship event for e-commerce leaders.

Join 300+ e-commerce professionals for an afternoon of practical insights and connections. Together, we’ll explore how to make smarter delivery decisions, scale with confidence, and create experiences your customers actually remember.

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Your journey to smarter shipping starts soon

Thursday 21st of May 2026

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Unbox your program

Choose the program that fits your interests. Join the Main Stage for big-picture insights, or go deeper in a roundtable session with smaller groups and interactive discussion. Move between tracks and shape your day your way.

Track 1

Deliver Smarter

Shipping generates a lot of data, but what matters is how you use it to shape the delivery experience. In this track, you’ll learn how to turn insights on carrier performance, delivery times, and costs into smarter, more strategic decisions. Move beyond treating shipping as a cost, spot issues earlier, and actively improve your delivery strategy.

Track 2

Scale efficiently

As your business grows, your operations need to keep up without adding complexity. This track focuses on scalable processes that work across markets. Learn how teams use automation, smart workflows, and flexible carrier setups to expand and handle higher volumes without turning operations into a bottleneck.

Track 3

Delight your customer

The experience after checkout plays a big role in how customers remember your brand. This track is all about creating a reliable post-purchase journey, even when things go wrong. From clear communication and accurate tracking to easy returns, learn how to turn delivery issues into moments that build loyalty.

Mainstage

Unboxing the bigger picture

This is where everyone comes together. Expect big ideas, honest stories, and practical insights from people shaping the future of ecommerce and logistics. From strategy to real-world lessons, these sessions are designed to inspire, and give you something useful to take back with you.

About the day

12:45 - 13:15

Registration & Arrival at Capital C, Amsterdam

Arrive, get comfortable and prepare for an exciting day ahead at Sendcloud Unboxed!

13:15 - 14:00

Welcome to Unboxed!

Hear from our CEO, Rob van den Heuvel, and our special guest speaker as they kick off the event with key insights on the future of e-commerce & shipping.

14.10 - 14.40

Unbox your own experience: Round 1

Choose your adventure! Join one of our 7 round-table discussion covering the different tracks of Unboxed or get inspired by our mainstage speaker. The choice is yours!

14:50 - 15:20

Unbox your own experience: Round 2

Missed a session? Switch tracks, join another roundtable, or head to the main stage for an inspirational session.

15:20 - 15:50

Networking break

A short break to connect, exchange ideas, and build relationships in a relaxed setting over coffee and some sweets.

16:00 - 16:30

Unbox your own experience: Round 3

One more chance to explore. Join a new session or revisit what matters most, in a roundtable or on the main stage.

16:40 - 17:10

Closing keynote

Close the day with an inspiring keynote. Stay tuned on our socials, we’ll unbox our final speaker soon.

17:10 - ...

Networking & Drinks

Unwind and reflect on the day’s sessions while enjoying drinks, music and new connections. Perfect for growing your network and taking your partnerships further.

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How to get here

Event Location📍

Capital C Amsterdam
Weesperplein 4B, 1018 XA Amsterdam

By Public Transport 🚆

Capital C is easy to reach by public transport. From Amsterdam Central Station, take the metro (lines 51, 53, or 54) to Weesperplein. From there, it’s just a short walk to the venue. Several tram and bus lines also stop nearby.

By Car 🚙

Capital C is accessible by car, but parking in the area is limited. We recommend using nearby parking garages such as Q-Park Weesperplein. From there, it’s a short walk to the venue.

Ready to unbox your next level in e-commerce?

Join us on May 21th at Unboxed by Sendcloud! With spots filling up fast, grab yours now and get exclusive access to the future of shipping. Let’s make shipping smarter, together!

FAQ

Who is the event for?

Unboxed by Sendcloud is designed for e-commerce professionals looking to stay ahead, including webshop owners, merchants, logistics managers, and anyone involved in the broader e-commerce ecosystem.

Is there a fee to attend Unboxed by Sendcloud?

No, registration for Unboxed is completely free for merchants! Simply sign up and secure your spot for this exciting event.

What does your Unboxed by Sendcloud registration include?

Your registration gives you full access to:

  • Inspiring keynotes – Learn from industry experts, including our CEO and VP Product, as they share insights on the future of e-commerce shipping and logistics.
  • Interactive breakout sessions – Get hands-on with specialized topics – from the latest tech trends to smart shipping strategies – and take away actionable tips to level up your business.
  • Networking opportunities – Connect with e-commerce pros, partners, and future collaborators. Share your story, swap insights, and build connections that matter.
  • Exclusive event resources – Gain access to exclusive resources, guides, and content—available only to participants at the live event—to keep the learning going after the day is over.
  • Fuel to keep you going – Enjoy coffee, snacks, and lunch – because we all know the best ideas come when you’re well-fed and fully charged.
In which language will the event be held?

Unboxed will be held mostly in Dutch! Most keynotes, sessions, and networking activities will be in Dutch. There will offcourse also be some sessions in English.

How can I register for Unboxed by Sendcloud? ?

You can sign up directly here. Just click the link, fill out your details, and you’re all set to join us in May!

When and where is Unboxed by Sendcloud taking place?

The event will be held on May 21th, 2026, at Capital C in Amsterdam, Netherlands. It’s an easy-to-reach location with public transport options.

Can I attend the event virtually?

Unboxed by Sendcloud is a fully in-person event, designed to give you the best experience through live keynotes, interactive breakout sessions, and face-to-face networking opportunities. We can’t wait to see you at Capital C in Amsterdam on May 21th!