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How bloomon ships the freshest bouquets internationally with Sendcloud
bloomon is the online retailer for flower design. Its range consists of fresh seasonal flowers and dried flowers: surprising designs created with premium-quality blooms. bloomon significantly shortened its supply chain by skipping the auction and wholesale and buying flowers directly from partner nurseries.
bloomon started six years ago with a flexible flower subscription, where customers choose how often and when they receive a bouquet. Because the flowers come straight from partner nurseries, they arrive very fresh and last longer. As a complement to the subscription, bloomon recently added an online “flower shop” where customers can quickly order individual fresh bouquets and luxurious dried flowers, as a gift or for themselves.
CHALLENGE
Complex delivery needs for a fresh product
Because bloomon works with a fresh product, it has many requirements when it comes to delivery. It chose to work with multiple carriers for the flexibility they offer, so customers can receive their bouquet as soon as the next day. But the technical integration of these shipping partners is complex and time-consuming.
Quality and speed of delivery matter enormously, and there is no single carrier that is best across all of Europe for bloomon’s product, which makes choosing the right carrier per country essential.
SOLUTION
One integration, many carriers with Sendcloud
With Sendcloud, bloomon carried out these integrations smoothly and connected different shipping partners to its flower shop in a short time. Sendcloud’s extensive international network not only enables fast expansion into new markets, but also makes it easy to switch between carriers.
Starting from the basic requirements and thinking along the way proved decisive for a good solution. Over time, bloomon can tell whether a shipping partner truly meets its requirements and delivers the expected performance, and switching to another carrier with Sendcloud is easy, from one day to the next. This regional shipping strategy was very important for bloomon’s international success.
RESULTS
A regional carrier strategy for international growth
By choosing the best carrier for each country and switching whenever needed, bloomon built a regional shipping strategy that supports its international success, while keeping bouquets as fresh as possible for every customer.
Best carrier per country
Integrate many carriers and pick the best service for each country.
Lars
bloomon
“With Sendcloud, it’s very easy to integrate different shipping partners. This way we can choose the carrier with the best service for each country.”
Switch carriers with ease
If needs change, switching to another carrier is simple, from one day to the next.
Lars
bloomon
“It’s reassuring to know that with Sendcloud we can easily switch to another carrier whenever we need to.”
One network, flexible shipping
A large carrier network lets bloomon shape its shipping flexibly and scale it easily.
Lars
bloomon
“Because Sendcloud has a large network, we can shape our shipping flexibly and scale it easily.”
A regional carrier strategy
Choosing the best carrier per country, and switching from one day to the next, underpinned bloomon’s international growth.
Lars
bloomon
“This regional shipping strategy was very important for our international success.”
By integrating international carriers with a single connection and switching whenever needed, bloomon ships the freshest bouquets across borders.
Would you also like to integrate international delivery services as easily as bloomon?
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