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Are you ready to take your online store to the next level? With the right e-commerce tools – from plugins, the right e-commerce platform, to fully integrated digital systems – it can be a lot easier to run your e-commerce business, overcome obstacles and continue to grow. In fact, using the right tools has helped our business to grow 5000% in 5 years.

That’s why we’ve created a Ridiculously Long List of 101 highly useful e-commerce tools for your business. This is your ultimate list for you to find the right tools that can help you grow your business in 2020.  

Before we start:

In our Ridiculously Long List, we’ve supplied you with multiple options in each category with various e-commerce tools suited for different sized businesses. If you’re interested in any of the tools, make sure to check if their services match your needs by getting product demos, speaking to their product specialists, and trialing the tool.  

Browse our complete list of e-commerce tools, or use our handy contents below to jump to the sections that you are looking to improve the most. 

100+ E-commerce Tools to Grow Your Business

Market Research & Analytics

SEO & Website Optimisation

Digital Advertising & Automation

Communications & Marketing

Supply Chain & Order Fulfilment

Marketplace & Multi-Channel


Market Research & Analytics

ecommerce tools

Analytics and Data

1: Google Analytics

It’s without a doubt that you’ve probably heard of Google Analytics. It is one of the most popular digital analytics software. As Google’s free web analytics service, it allows you to analyse in-depth detail about the visitors on your website and track the effect of your campaigns. These insights will help you to shape the success strategy of your business.

2: Metrilo 

Metrilo is a combined growth platform for e-commerce brands. It tracks customer behaviour on site and delivers marketing and sales performance insights to be used for optimising marketing spend and ROI, CRO, and product management. The customer database offers a comprehensive look into individual customer journeys and segmentation to identify particular customer groups. All this data is integrated with the email functionalities for relevant engagement and driving repeat sales.

3: Woopra

It’s undeniable that collecting and analysing massive amounts of data is essential to running an e-commerce website, and understanding what’s going on with your store gives the best opportunity to improve it. Woopra is a website analytics tool specifically designed for e-commerce websites. The tool takes data across products, marketing, sales and support and does the hard work of analysing that data for you. You’ll be able to quickly understand the customer journey, retention stats, cart abandonment rates and more. 

4: Segment

Segment is a customer data platform that helps you to collect, clean and control your customer data in one place. Segment is the ultimate data foundation, which is especially useful when you’re using multiple tools that all collect data. It allows you to transform and load user data and integrate web and mobile data in just one single API integration.

5: Kissmetrics

Kissmetrics is an analytics tool that helps you identify, understand, and improve the metrics on a user level. It makes it simple to get the information, connect data to each other and helps you to make better product and marketing decisions.
kissmetrics6: Mixpanel

Mixpanel is an alternative to Kissmetrics. Both are described as ‘Funnel Analytics Tools’, but they have a few distinct differences. Whereas Kissmetrics provides you with actionable metrics to help grow your business, Mixpanel is an advanced service that tracks how your customers interact and engage with your web and mobile applications, helping you to make the needed improvements for better results.

7: Zeotap

Zeotap is a next-generation Customer Data Platform. Its Customer Intelligence Platform (CIP), enables brands to unify, enhance and activate customer data in a cookie-less future, all while putting consumer privacy and compliance front-and-centre. Recognized by Gartner as a “Cool Vendor”, Zeotap works with over 80 of the world’s top 100 brands, including P&G, Nestlé and Virgin Media.


Market Research and Competitor Tracking

8: Wiser

Ever wanted to compare the prices of your products with those of your competitors? We all know that staying on top of market prices will give you a competitive edge with making sales. Wiser can help you report on your competitor’s pricing, enabling you to revise your own strategy and position yourself accordingly. You can then automate your price settings against your competitors, always staying ahead without having to manually gather reports and make the needed adjustments. 

However, Wiser isn’t just useful for your online store. For omni-channel retailers, you can automate your online and in-store data collection and analysis.

9: PriSync

Prisync is another competitor price tracking and monitoring software and an alternative to Wiser. Where Wiser is more suited to omnichannel retail, PriSync comes with direct Magento and Shopify integrations and is a simpler solution more suited for e-commerce stores. PriSync can help cut the time you spend manually tracking and recording your competitors’ prices and stock availability. PriSync does this by monitoring approximately 4.5 billion price points automatically, meaning you can quickly optimise your prices by just looking at the data and gain an advantage over your competition. 

10: Think with Google

Stay up-to-date with Think with Google. As a content platform, it will keep you informed on Marketing Research & Digital Trends with data, guides and articles. Understanding industry trends, consumer behavior and data analysis can be a key for quick growth and building a strong position in your market.

11: Qualtrics

Qualtrics is an experience management company that provides multiple services to run your market research. You can use Qualtrics as an advanced and sophisticated survey tool, analyse your survey data and highlight decisive insights about your market. They provide services like concept testing services, market readiness research, brand equity research or advertising research and help you bring together all of the insights you have into actionable insights

12: Pricewatch

Pricewatch is a pricing database for retailers and brands from Omnia Retail. It provides you competitor pricing data on your market, scrapped directly from their website or comparison shopping engines. They match your products based on EAN code and notify you of price updates.
omnia pricewatch

13: Dub InterViewer

Dub InterViewer is a data collection solution that provides users with face-2-face, telephone and internet market research using a single platform. This service can help you with; data collection, questionnaire design, fieldwork, sample and quota management, productivity, quality control, process automation, data integration and security. However, not only does it allow you to collect your data, in recent years they have added features to help process, analyse, and manage your data, with options to visualise your results in dashboards and interactive reports. This helps to keep both the collection and reporting of your research all in one centralised platform.  

14: Algopix

If you’re looking to complete product research on more than just Amazon, Algopix is an alternative to Unicorn Smasher. Algopix is a product and market research platform for eBay, Amazon and Walmart Sellers. It helps you research specific products to find out if they have a high demand or not, the profit you can get and the recommended market (country) to target. It also gives you an estimation on the expenses you should expect in order to sell this product, and your competitors on this specific product.


SEO & Website Optimisation 

ecommerce tools


15: Serpstat

Serpstat is a complete SEO tool that helps your e-commerce site with everything related to SEO. The tool allows you to create visual dashboards to track all the SEO performance you need. Find out which websites have linked back to you and identify the right keywords to rank on. It also shows you commonly asked questions in Google, which is becoming more important nowadays thanks to voice search. 

16: Semrush 

SEMrush is another SEO tool that does your keyword research and tracks the keyword strategy used by your competition. It also helps run an SEO audit of your site, looks for backlinking opportunities and lots more. SEMrush is one of the most popular solutions and is trusted by internet marketers all over the world and is used by a number of businesses, big and small. Despite its popularity, SEMrush can be slightly overwhelming with its vast amount of features and functionalities. We recommend making one dashboard that tracks your desired data for multiple domains. 

17: Ahrefs

At its core, Ahrefs helps you learn why your competitors rank so high and what you need to do to outrank them. Ahrefs is also an alternative for SEMrush and offers lots of tools in one platform. It gives you insights into competitors, keywords, backlink opportunities and content insights. One of its features will help you optimise your backlinking strategy, something that is highly important to outrank your competitors on Google. Using Ahrefs, you can identify what sites are linking to your competitors with their Link Intersect. Use the tool’s Site Explorer to help dive deeper into your competitors, and identify their strengths and weaknesses so you can optimise your SEO strategy accordingly. 


Website Optimisation

18: SiteGround

SiteGround is a hosting provider officially recommended by Apart from the WordPress hosting package, SiteGround also offers a web hosting, cloud hosting and – probably most important for online marketers – a WooCommerce hosting package. One of the main advantages of the WooCommerce hosting service is improved website speed which, leading to better search engine results and much higher conversion rate.

19: Hotjar

Your website is the door to your company. Your visitors will learn everything from it, and it’s the tool you use to hopefully make a sale. This is why it’s important to know how your website is performing, and how your users interact with the site. Are your CTAs in the right spot? Where do your shoppers stop scrolling? What links draw your customers to your product pages? 

Hotjar allows brands and retailers to quickly and easily discover user intentions through click, scoll, move, share and download heatmaps. This is the perfect tool to further investigate conversion funnels to see where your visitors lose interest and what works best for your conversions. 

20: Sooqr

Did you know, studies show that users who search for products are 5 times likely to make a purchase. An optimised solution offering relevant search results can instantly improve your conversion rate. Sooqr can help ensure your visitors can really find the products and content they are searching for in your shop, helping you to provide an optimised user experience, and ultimately enabling people to buy more! 

21: Saucelabs

Automated browser testing is probably the easiest and one of the most efficient ways of cross browser testing. You don’t need to test the checkout pages yourself. You simply run automated tests with services like Saucelabs. Saucelabs is a great tool when it comes to automated browser testing in different browsers. Besides that Saucelabs also offers automated mobile testing, which we definitely recommend when testing B2C e-commerce sites.

Saucelabs services include more than 400 OS browsers and devices on which the tests can be performed. There’s also the option for unlimited manual testing.

22: UserTesting

If you don’t have a testing team and you don’t want to test your checkout pages on virtual machines, UserTesting may be your go-to tool. UserTesting offers you browser tests from real people. You can test any web page you’d like at any stage of your development process – it’s even possible to test your prototypes during production which is great for dealing with different issues early on.

With UserTesting you can choose from a panel of users in order to secure that the real (potential) target group is testing your checkout pages. Further on, you’ll simply create certain tasks which the testers should complete on your testing site. Of course, you add additional information about browser versions and operating systems with which the tests should be conducted.

23: Crazy Egg

Similar to Hotjar, Crazy Egg will show you where users click with heat maps. It’s as easy as just typing in your URL and it will show you your heat map with the 30 day free trial. What’s more, it’s a common question for most retailers to know why visitors aren’t converting. Crazy Egg will tell you why they’re leaving, giving you the knowledge to enhance your pages for a better customer experience and makes sure your most important content is being seen and not ignored. With the overlay tool, you can also view the number of clicks of all elements on a page and find out where the most clicks are and how they’re converting. This allows you to optimise pages and increase conversion, without even bothering your visitors to ask.


Checkout, Landing and Product Page Optimisation

24: Fitle

If you’re an e-store that sells clothes, you’re probably well aware of the high return rates you encounter. A common reason for clothes being returned is that they don’t fit. Finding the right size for shoppers can be incredibly difficult, but it’s extremely valuable to you as a seller to reduce your return rate. This is where Fitle comes in. This sizing recommendation tool combines the biggest clothing panel with the largest database of forms and shapes worldwide. The collected data from your store’s users is analysed and then Fitle will be able to recommend the best size for them. 

25: TrueFit

TrueFit helps you bring more personalisation to your shopping experience, with APIs, software, and intelligence powered by the world’s best data set for fashion. Using their data, they help decode style, fit, and size of every body and create a personalised experience for each shopper, helping you to drive conversions while decreasing returns.


26: Mollie

Need help offering multiple payment methods to your customers? Mollie is an east to integrate plugin for your webshop that will help you quickly feature multiple major payment methods in your checkout. They offer the likes of Apple Pay, PayPal, Credit card, iDeal and frequently add innovative payment methods regularly. Mollie can help you quickly scale your checkout, providing more to your customers without the stress of the manual input it would normally take. What’s more, there’s no lock-in contract. This means, as a customer, you only need to pay for successful transactions.

27: Klarna

An alternative payment solution to Mollie is Klarna, particularly if you want to offer afterpay. Klarna is one of the leading solutions for checkout payment, and it gives your customers more options with their payment, offering the choice between; buying now and paying later, paying in installments, or just paying instantly. Increasing payment options will help encourage consumers to still place the order, even if they have doubts, ultimately increasing your conversions and so your ROI in the end.  

28: Instapage

We all know that marketing and advertising budgets can too often be wasted, especially if marketing campaigns don’t take their specified target group to the right place. With Instapage, you can easily create landing pages that are tailored perfectly to each group of visitors from your campaigns. With the help of the tool, you can quickly create landing pages for specific campaigns in just a few minutes with the use of their templates and the drag and drop options. Go one step further by using the built-in A/B testing and heatmap features to help further optimise your page, and therefore your campaign.

Although useful to quickly create nice looking landing pages, you probably are not going to use Instapage for your whole website. The landing pages are more likely better suited for campaigns to link to.

29: Divi

Divi is for anyone who wants to create an absolutely unique and appealing WordPress page, but without the complex development skills usually needed. The Divi builder makes it easy to build a customised website, section by section, with a multitude of features you can quickly add into your site. Regardless of the type of page you want to create, with Divi you can set up a customer experience with individual branding and without any loss of website speed and efficiency.

30: Lander

An alternative tool to help you create the best landing pages for your site – without the need for IT skills – is Lander. Use Lander’s easy-to-do visual editor to design and customise your landing pages. Drag and drop elements with no need for HTML or CSS. Lander also includes an A/B testing tool, which allows you to test up to three different versions of your landing pages. Decide the best copy, images, CTAs, and colours in real-time to continually optimise your site’s performance, and add a personal touch with the dynamic text replacement using PPC ad’s keywords to alter the text. 


Personalisation and User Experience 

31: Qualaroo

To improve buying experiences and learn more about your customers and website visitors, you can use a tool like Qualaroo to include quick surveys throughout your e-commerce store. This can ultimately help you increase conversions, uncover objections, and understand the buyer journey better.

32: SearchSpring

SearchSpring is another powerful personalisation tool that offers multiple possibilities with a variety of features. At its core, Searchspring provides intelligent search results and powerful merchandising capabilities for e-commerce sites. Ensuring your customers can find the products they’re looking for is essential. SearchSprint will help you to deliver fast and relevant search results, also letting you tailor the products displayed to your shoppers based on your business goals. SearchSpring achieves this by importing your product data and storing it on their servers for deep analysis (or Indexing). In return, you are able to provide high speed, dynamic search results to your site directly from their servers, helping your customers quickly find the right products for them. 

33: Taglayer

Implementing personal experiences can be difficult as it usually requires development skills, resulting in a lot of frustrations and a high investment. Taglayer gives marketers the opportunity to create these personal experiences without having to write any code. With the plug-n-play software it is possible to give visitors unique experiences on your webshop, via email or by using notifications. This can help to increase conversions and brand loyalty.

34: Personizely

Personizely is a conversion marketing toolkit used to make the most of every website visitor by collecting their contact info, increasing average order value and boosting sales with targeted widgets. Easily create personalised messages on your store so visitors feel special with your personal approach towards them. Use the tool’s builder for full freedom of design and produce high-converting popups.

Furthermore, use the website personalisation tool to easily edit your website according to visitor’s activity history, referral source, geolocation, device, cart value, order history and more by splitting the website into variations with its visual on-site editor. Personalise your headers, call to actions, images and other content to move visitors faster towards the goal, with advanced targeting and data placeholders adding the right content into your website in order to convince them and increase your conversions. 


Digital Advertising and Automation

PPC, Advertising and Marketing Automation 

35: Custobar

Custobar is a combined customer data and marketing automation platform. It enables consumer businesses to provide meaningful customer experiences and improve sales through smart use of customer data. With this tool, create automated marketing campaigns through its “Marketing Automation” function using the data you have evaluated from your “Customer Data Platform”. It also provides a variety of add-ons and several integrations to continue to optimise your work.


36: Criteo

Do you want to create more compelling ads for visitors? With Criteo, you can create and launch personalised retargeting ad campaigns. Convert more shoppers by tailoring dynamic ads to them, recommending your best offers and products from your catalog. The tool also allows you to optimise campaign performance by automatically selecting creative components that are likely to drive the most engagement.

37: Aimtell

Re-engage website visitors through targeted mobile and desktop web push notifications. Aimtell allows you to send website visitors various types of notifications, including offers and reminders about your products, automated campaigns targeting abandoned carts, welcome notifications, and a lot more. Best of all, these notifications are sent even when a subscriber doesn’t have their browser open, and they also don’t have to provide any personal info in order to opt in. It’s quick and easy to install via a WordPress plugin, Shopify App, or at any other website with just a simple line of code.

37: Channable

Channable is a solution for feed management and PPC automation, helping you to scale without a mass of manual input. Use Channable to gain more exposure for your products on more than 2500 price comparison websites, affiliates, or marketplaces worldwide. You can also automate your advertising, creating dynamic ads that automatically sync with your inventory as it changes. Push products to marketplaces with deep-integration, automatically updating your product ads. Connect orders by syncing order data from many different marketplaces straight to your online shop. And keep optimising your process with Integrated analytics and e-commerce plugins. 

39: Hubspot

HubSpot is another big player in the marketing world. As an inbound marketing and sales platform, it helps companies to attract visitors, convert leads and close customers. Hubspot brings together a variety of features, and it’s up to you to determine which part(s) of the tool will benefit your business the most. Hubspot’s main features include; the marketing hub to grow traffic and convert visitors; the sales hub to get insights into prospects and automate tasks to close deals; and the service hub to connect your Customer Service teams with your customers.


Communications & Marketing

ecommerce plugins

Customer Service, Direct Communications and Email Marketing

40: CleverReach

CleverReach allows you to conduct efficient e-mail marketing. The software helps to create professional and effective newsletters without the need for previous experience or knowledge. You can take it one step further by automating your email campaigns to increase efficiency and take that timely task off of your hands. 

41: Sumo

Sumo is one of the email capturing tools that’s worth giving a try. The power of email marketing is still underrated. Use Sumo to capture the right data to automatically build you email list and set up some smart campaigns to reach them again. Sumo is easy to integrate and has plugins for both Shopify and WooCommerce. You can even start with a free plan, which contains a good amount of valuable features. 

42: Mailchimp

It’s highly likely you’ve heard of MailChimp. But just in case you haven’t or you need a refresher, MailChimp is one of the top automated email marketing solutions. Create beautiful email templates, target subscribers, send your email campaigns, manage subscriptions, track your campaigns, setup autoresponders, and split test campaigns to enhance your strategy for an optimised performance. 

43: Maxwell

Even though Messenger doesn’t have the same reach as email, there is one area where Messenger performs better than any other digital marketing channel, and that’s engagement. Nearly all messages will be read and half of them result in a click. This results in revenue increases. Maxwell’s WhatsApp & Messenger Marketing App can help you run your campaigns on auto-pilot and offers:

  • Live chat plugins for Messenger and WhatsApp.
  • Subscriber growth tools. Multiple popup templates, a checkbox and advanced triggers like exit intent.
  • Cart recovery, shipping notifications and broadcasting. Automatically send messages upon cart abandonment and checkout, or write an important update to all contacts.

44: Zendesk

We all know the importance of Customer Service. And Zendesk is one of the biggest players that can help make your life easier when handling customer service. The platform is a robust customer service and engagement tool that can help make interactions with your customers quick and simple – whether it’s on the phone, chat, email, or social media. 

The ticketing system collects all customer queries from multiple sources to bring management into one location, making it easier for your employees. The Help Desk software allows your representatives to track, prioritise, and solve customer support tickets without hassle. With the help of macros, your employees can quickly respond to those recurring customer queries that can be extremely time consuming. This frees time to get ahead of the game and proactively talk to your customers before they contact you. 

45: ZendeskChat

As discussed, Zendesk is a great tool for your Customer Service needs. ZendeskChat allows you to proactively engage with your website visitors in real-time. With Zendesk Chat, build a customised chat badge to install on your site, set up proactive chats that engage with visitors based on certain triggers, respond to questions left by interested customers, and also get access to powerful metrics and reports.
zendesk chat

46: Drift

Drift is a Live Chat tool. Create conversational chatbots on your website to directly interact with your website visitors and capture more potential customers. By setting predetermined questions and answers to commonly asked questions and tailoring these questions to different pages on your site, you can help potential new customers quickly find the information they’re looking for and boost your conversations on product pages. This tool also gives you the ability to directly connect your customers to your support team for any interactions that require a more “human” touch.

47: GrooveHQ

GrooveHQ is a customer support tool that can help bring your customer communications together, providing a shared inbox for your customer support team, easy knowledge base setup and retorting that brings accessibility to your company’s interactions with customers. 

This tool is ideal for brands and retailers wanting to scale their customer service, providing shoppers with better experiences and easier ways to communicate with your team.

48: Intercom

At its base, Intercom is a messaging platform. It can help you build better customer relations using scalable, automated messaging, providing a more personal experience for both you and your customers. Intercom allows businesses to communicate both with prospective and existing customers. So, whether you want to communicate through your app, your website, social media, or via email, Intercom centralises this all in one place, allowing you to control and automate your communications. At the same time, you can also track and filter your customer data, including their conversion history, past purchases, and payment details. You can use this data to trigger personalised, automated marketing emails and in-app messages with custom flows, to target your customers, increase personalisation on your website and ultimately improve your conversion rate. 


49: Xsellco eDesk

Providing support across multiple channels can be tedious. Hours are wasted each day hopping from tab to tab just to stay on top of pre-sale and post-sale issues.

eDesk gathers customer interactions from your website, all your marketplaces and social channels into one place. They appear together in a simple dashboard that you can learn to use in a few minutes. Customer support tickets are matched with the correct order data from everywhere you sell, unifying the process into a simple system for your team. 


Social Media and Social Proof

50: Authentipix

Instagram is a key social media in most brand’s affiliate marketing. People love to talk about where they’re shopping and what products they’re buying on IG, and many brands encourage this with branded hashtags and celebrating user generated content containing their products. To help utilise this strategy even further, you can use AuthentiPix (formerly Instagration) to bring Instagram into your store. This can help drive product sales and conversions, allowing your customers to show off your products directly on your homepage. We all know social proof is incredibly powerful, so make sure to take advantage of this great opportunity. AuthentiPix is a quick and easy way to show prospective customers how much other people love your products! 

51: Yotpo

Social proof is incredibly powerful, and we all know the importance of customer reviews in driving future sales. Yotpo is a customer review tool you integrate into your e-commerce store. The on-site widgets are completely customizable and easy to install. You can also use Yotpo to send Mail After Purchase (MAP) review requests automatically after they purchase a product. It’s a simple way to capture compelling reviews from happy customers. 

52: Buffer

Social media is a non-stop machine. However, it’s impossible to spend the whole day slaving over it. Buffer allows you to easily bookmark and schedule Tweets, Facebook updates or your latest Pinterest pictures from any browser or mobile device. This means you can effectively and evenly distribute the content you share to your users, keeping your brand on their mind throughout the day rather than spamming all your content on them at once. 

53: Hootsuite

If you’re planning social media on a larger scale, we recommend Hootsuite as an alternative to Buffer. Hootsuite is particularly useful if you’re managing multiple accounts across multiple platforms, and you have a number of team members working on them. Hootsuite is a Social Media Management tool and can be a great asset to increase efficiency and effectiveness across the board. Hootsuite is a very popular tool for Social Media. It makes finding, scheduling, managing, and reporting on your content easier. A valuable feature that’s added to the tool is the fact that you can also track your results in depth. Find and filter social conversations by keyword, hashtag, and location—in multiple languages—to hear what people are saying about your brand, competitors, and industry.

54: Shop Instagram & UGC

Connect your Shopify store to your Instagram and use your beautiful Instagram images as shoppable galleries in various styles on your homepage, instagram shop page, or product page. Tag products on Instagram photos and make them shoppable anywhere on your site, allowing your visitors to add these products directly to their cart from the images on your site without additional searching or steps. 

55: Loox

As we all know, reviews can be detrimental to product sales in this day and age. Social proof is key, but we also know images and visuals are also detrimental to today’s online world. And they can be extra helpful in reviews for people to visualise the products they’re interested in and see themselves using them. This is where Loox is super helpful. Looz can help you request your customers to leave reviews, encouraging them to include pictures with their reviews. 

56: Preview

Curating an aesthetically pleasing Instagram feed with a clear theme and cohesive visuals is becoming the norm, with your customers seeing beautiful feeds from the likes of both brands and Influencers every day, it’s important you can also follow this standard. 

Preview is a great tool to help you do that. Not only does Preview allow you to schedule your posts in advance – including the caption – it syncs your existing feed with your future scheduled posts so you can see exactly what things are going to look like. Then you can easily choose which posts to schedule when in your feed to make sure everything is cohesive and aesthetically pleasing for the people that come onto your account. 

What’s more, use their hashtag tool to create groups of your hashtags to quickly insert into posts. Sign up for their premium service to take it one step further, with in-depth analytics to optimise your account’s growth. 
preview app


Influencer, Affiliate and Referral Marketing

57: Klear

It’s without a doubt that the marketing environment is changing, and Influencer marketing is becoming more and more prominent in many industries. Many companies are faced with the monumental challenge of approaching this new form of marketing, and Klear is a solution that can help with sourcing influencers and managing running campaigns. Klear’s mission is to help promote authentic marketing activity, while helping brands to interact meaningfully with their customers. They provide a data-driven solution that allows you to make educated decisions on your campaign choices – something that can be lacking with Influencer marketing activity. Klear can help you with the following:  

  • Their Influencer search engine helps identify and rank influencers for campaigns. 
  • Analyse the Klear Influencer Profile metrics, including all insights needed about any social user to make sure you are focusing on the right people. 
  • Manage campaigns – build, manage and measure your influencer program, with a user-friendly CRM system that was designed for just influencer marketing. 
  • Monitor – quantify your influencer program KPIs, create beautiful reports and prove your success. Real time tracking for mentions, engagements, true reach and $ ROI. 

58: HypeAuditor

As we already mentioned, influencer marketing continues to grow in importance. However, with the industry’s growth, a new problem has arisen: consumers are getting more selective on who they do and don’t trust for product recommendations. Therefore, your campaigns need to be authentic. This is where HypeAuditor comes in. HypeAuditor can help you identify influencers based on reach, demographics and audience. These tools can also help ensure you’re connecting with influencers who are authentically engaging with real followers, in turn helping to increase the results from your campaigns.  

59: OmniStar (OSI Affiliate) 

OSI Affiliate helps you market your affiliate program. It places it in a directory and gives you the ability to keep an eye on how your affiliate program is performing. What’s better, there’s no commission costs because you pay a monthly subscription. There are three pricing plans that you can choose, depending on the features and number of tracking requests and affiliate users you require. Discounts, rewards, social sharing, contest management, and more features are included in the software. 

60: Buzzstream

Whether you need to work on link building, increase buzz, get PR exposure, or promote your store’s blog content, Buzzstream is a tool that can help you do exactly this. By targeting influencers directly, Buzzstream helps build personal relationships, tracking conversations so you can extend your e-commerce store’s visibility. Coordinate across your team with a centralised platform and database so everyone can work together in one space. 

61: Referral Candy

Complete your marketing strategy with a referral program. With ReferralCandy it’s very easy to set up a referral program for your online business. Customise your rewards for referring to customers and friends. Choose from store discounts, cash payouts and custom rewards. A great advantage is, ReferralCandy works no matter what shop system you use, whether through app integrations or email connect.


Branding and Content 

62: Bynder

Bynder is a Digital Asset Management solution that helps you do more with your marketing assets. Whether you work within a team of marketers or with external agencies to create your content, Bynder allows you to easily share brand pictures and other designs, maintaining brand consistency and quality. 

63: Canva

It’s without a doubt that images, graphics and branded visuals are gaining more and more importance in the digital world. But it can be hard to create stunning visuals without digital design skills, or an on-site designer. Canva enables you to create such content quickly and easily, even if you have little to no graphic design skills. Whether you use your Canva-created designs online or off, you’ll be able to create a large variety of content that will visually appeal to your targeted prospects and attract them to your business. You can also download their powerful phone apps to create beautiful visuals that you can directly share to your socials. 

Canva also has a free photo editor tool to allow your team to crop, resize, or edit images without needing professional grade photo-editing tools like Photoshop. 

64: Colorcinch

Colorcinch is an easy-to-use photo editor and graphic design tool that allows you to produce engaging visuals on the fly. It comes with hundreds of adjustable filters and cartoonizer effects. You can fine-tune photo details and make their colors pop. You can add texts and play around with its collection of stock photos, icons, masks & overlays to customize your designs. With Colorcinch, you can resize, enhance, and transform your images like a pro.colorcinch

65: Adobe Creative Cloud

Adobe is well known, and is the industry standard for anything to do with photography, graphic design or illustration, and a bunch of other creative visuals. The Creative Cloud is a collection of 20+ desktop and mobile apps and services for photography, design, video, web, UX and more. It’s without a doubt that visuals, consistent branding and aesthetics are of utmost importance in today’s world. And if you have the staff with the skills, subscribing to the Adobe Creative Cloud gives you a whole world of possibilities at your fingertips. 

66: DJI Osmo Mobile 3

This tool isn’t software but it is certainly a piece of equipment that can take your social media and visual content to the next level of professionalism. In today’s world, video and images are essential to a brand, and it’s more and more often expected that your content is high grade and professional looking. Sadly, outsourcing content creation to videographers and photographers for every single social media post and visual on your site might get a little costly over time. 

This is where the DJI Osmo Mobile 3 comes in. A high-quality gimbal designed to create smooth, fluid shots right from your mobile phone, the DJI Osmo Mobile 3 will allow you and your team to quickly and easily create unique, professional grade images. All without the high costs of hiring professionals! Use the device’s built-in technology to track subjects, create instant panoramic videos, timelapses, and slow motion videos. 

67: Upwork

If you don’t have an in-house design team, outsourcing your graphic design and visual work can be an effective way to get high-quality materials. However, this can come with a lot of time-costly admin work, like searching for the right freelancer or agency, endless emails concerning a single project, and worst of all, delayed deadlines. Upwork is a reliable source to use to brief your projects and quickly receive your work back without the hassle. Manage and track your projects all in one place, and rely on Upwork’s resource of reliable freelancers instead of having to source your own.

68: Brandfolder

Brandfolder is a top-rated digital asset management platform for enterprise-level creative and marketing teams. Users can organize files across collections, sections, tags, and quickly retrieve them with in-document search, sorting, and image recognition. In addition, customers can set up privacy controls and rights management procedures to keep all assets secure. You can also use the analytics dashboard to see which assets get used the most, and integrate with dozens of third party tools – Salesforce, Google Analytics, HubSpot, Shopify, PhotoShop and more – to help streamline workflows.

69: Contentoo 

Bringing you translators, editors, copywriters, graphic designers, and audio transcribers, Contentoo is also a service you can outsource a variety of content tasks to. Whether you’re expanding to a new market and need high-quality, localised translations, or you need to improve your inbound marketing with engaging blog articles for your site, Contentoo is the tool for you. Simply brief your project and Contentoo will help find the best writers for you to get the job done, all in one simple environment. 


Supply Chain & Order Fulfilment

ecommerce tools

Supply Chain and Manufacturing 

70: Sourcify

It’s highly likely that you’re not manufacturing the products you sell in-house. So it’s important you can trust and rely on your manufacturer, sourcing the best for your products to be made. Sourcify gives you the ability to connect with a number of different manufacturing platforms around the world and makes the bidding and shipping process easy. The company is dedicated to providing a stress-free and simplified sourcing experience for enterprise buyers and procurement teams. The aim is to help you increase your margins, have complete transparency with direct communication lines between the buyer and the manufacturers, as well as a faster turnaround to keep up with today’s demand. Sourcify’s software facilitates a 4 stage process: Submit your project, approve your sample, start production, and finally receive your products. 

71: Buyerquest

Buyerquest’s Procure-to-Pay tool is one simple connection that will transform your procurement operations, with locked in discounts in contracts, an easy to use Marketplace, accuracy and speed in invoice processing, and spending tracking with robust business intelligence tools. Quickly and simply search and browse for products and services you need, while clearly viewing your budgets and controlling your spending in real-time. But most importantly, Buyerquest will allow easy communication and collaborations with your suppliers and approve orders from anywhere. 

72: Oracle Procurement Cloud

Modern procurement starts with standardising, streamlining, and automating the source-to-pay process. With Oracle Procurement Cloud, you can keep a better track of your procurement organisation, helping to keep your costs under control. It helps to make collaboration with your suppliers easy through document sharing and increased information accuracy for deeper insights. Procurement Cloud is a solution for businesses of any size for direct or indirect spending.

72: Tradeshift Buy

Tradeshift Buy helps simplify your procurement process, aiming to make it more like the way you buy everyday, while still providing more control and compliance. With Tradeshift Buy, you can simplify your management of all your products and services, creating a marketplace where your employees can shop. Guide your employees to the right products and services from contracted and approved suppliers. You can also offer access to a public spot market to discover potential new suppliers, collaborate, and qualify sources of supply. You won’t have to deal with disconnected, difficult-to-maintain content anymore. Tradeshift Buy is easy for suppliers, and you get structured data that reduces free-form requests and delivers better real-time spend visibility.

73: Oracle NetSuite

Planning your supply chain is a dedicated process of trying to balance demand and supply, potentially across the globe, in a way that provides your company with the right combination of cost control, lead times and service level. NetSuite uses advanced inventory management and demand planning techniques to help you make the right decisions and increase your on time delivery metrics.
oracle netsuite

74: Da Vinci

Da Vinci is Wolin Design Group’s supply chain management (SCM) solution, and it can be either cloud based or on-premise. It’s designed specifically for small to midsize internet retailers and wholesale businesses with demanding warehouse, fulfillment and transportation needs. The tool is commonly used to manage a wide range of products, including apparel/footwear, household goods, electronics, dry and temperature-controlled food and beverage and pharmaceuticals. Da Vinci is equipped with a wide range of features for a variety of your supply chain management needs, including barcode scanning, small parcel manifesting, pick & pack, wave processing, smart packing cartonisation, reporting, yard management, LTL/FTL support and more.


Dropshipping, Warehousing and Order Fulfilment 

75: Oberlo

Looking to quickly source products to dropship to your Shopify store? Well, Oberlo is a great tool that allows you to find products, add them to your Shopify store, and ship them directly to your customers. You can choose to connect your Shopify store directly to AliExpress, or you can use Orberlo’s own verified dropshipping suppliers.

76: Inventory Source

Avoid the embarrassment of having to notify your customers your products are “out of stock”. Inventory Source helps with your inventory management, automatically syncing your inventory, and updates your website accordingly. It also helps by integrating ordering and tracking functionalities. Use Inventory Source to integrate your online store with over 100 drop shipping companies so you can quickly plug and play to track your inventory. Is your supplier not on the list? No worries, you can easily add it yourself.

77: TradeGecko

Founded by a former clothing retailer, TradeGecko can help make the backend of your retail process easy. TradeGecko will help you tackle tasks like inventory management, order syncing, product bundling, and running reports. Get rid of the mountain of spreadsheets (and headaches that come with them) used to stay on top of inventory and avoid oversells using this solution. 

78: Ships-a-lot

Ships-a-Lot is a state-of-the-art order fulfillment service. They partner with fast growing brands that need a highly dedicated service to outsource their order fulfilment. They provide fulfilment from everyone to high-volume or small e-commerce stores, to even crowdfunding fulfillment, with a special nod to Shopify stores. As a certified Shopify Partner, Ships-a-Lot integrates beautifully with every aspect of Shopify’s powerful e-commerce platform. In fact, nearly 90% of Ships-a-Lot’s fulfillment clients are Shopify stores.

79: Fishbowl Warehouse

Fishbowl Warehouse is an affordable Inventory Management Solution for small and midsize businesses. It is mainly used for Inventory Management, offering advanced features to help your business manage multiple warehouses, track parts using a variety of criteria, set up auto reorder points, generate barcodes, and a whole lot more. Fishbowl Warehouse will help you: easily generate and print barcodes, automate the reordering process, quickly pick, pack and ship products, and track and receive shipments efficiently. 
fishbowl inventory

80: Mobe3

Mobe3 is a cloud-based warehouse management software for midsize and enterprise level warehouses. Main features include; an artificial intelligence layer that assess the processes of batch picking and task assigning; an intuitively designed interface that helps streamline everyday processes and maximises user experiences; and in-application inventory images to maximise accuracy and user experience.

81: Anchanto

Anchanto is an e-commerce warehouse management software for e-commerce sellers, brands, and warehousing & fulfillment service providers. It has become a solution for global players such as Nestle, L’OREAL, Luxasia, GreatDeals, Garnier, and many more. Using Anchanto e-commerce, businesses can manage operations such as warehousing, catalogue, pricing, logistics, shipping, etc. It’s ready to integrate with over 41 e-commerce marketplaces and platforms, and you have 24/7 access to inventory, orders and customer data. 

82: Orderhive

Order management can be havoc, especially if you’re rapidly growing and increasing in orders exponentially. Orderhive is a cloud-based order management system designed for any business from SMEs to distributors. With Orderhive, you can track orders, inventory and shipments across all online sales channels as well as analyse team performance across functions and locate inventory in the warehouse. What’s more, keep up-to-date with the system providing users with real-time updates about their business via a reporting and analytics feature. Orderhive also allows users to store customer information for future marketing use, build purchase orders, track inventory across warehouses, fulfill drop-shipping and 3PL orders, track raw materials required for products, and create invoices and track payments.

83: Sendcloud

Processing and sending orders is one of the most time-consuming and expensive jobs. Our founders experienced this first hand, so decided to create Sendcloud. Thanks to the plugin, you can easily connect any online store or marketplace to multiple carriers such as DHL, DPD, UPS and GLS. This makes it possible to offer various shipping options in your checkout, automatically print picking lists, packing slips and shipping labels, automatically send track & trace notifications in your own branding style and handle returns in a customer-friendly and hassle-free way. 


Marketplace & Multi-Channel 

ecommerce tools

Marketplace and Multi-Channel Management and Marketing

84: DataFeedWatch

DataFeedWatch is an all-in-one feed management solution for online merchants, retailers, and marketing agencies. DataFeedWatch helps you to deal with your product feeds on one centralized platform. DataFeedWatch processes millions of products per day meaning that no product catalog is too big and your feeds will always be up-to-date. They are integrated with over 2,000 Global eCommerce channels and marketplaces including:

• Google Shopping
• Amazon and eBay
• Facebook & Instagram
• Pinterest
• And many more

As well as shopping carts such as:
• Shopify
• WooCommerce
• Magento
• Shift4Shop

Other features include: Create text ads automatically, changing the order of the titles based on the channel’s best practices, including or excluding products, categorizing them with preset templates, creating feeds for different countries, setting custom labels, and many more with the goal, saving time ánd increase your ROI at the same time.

85: JungleScout

Want to start selling on Amazon? Well JungleScout is an e-commerce tool that can help you do just this. JungleScout helps with everything from product research to product launches, and can help plan your whole strategy from scratch. Use the app to filter millions of products to source the most in-demand products related to your niche. You can even use this to identify products to sell on your own site as well as Amazon. The tool will show you the average units sold per day and the average revenue, giving you a clear idea about your prospects, and helping you decide which products to invest in. 

JungleScout’s Extensions (both Extension and Extension Lite) currently support the following marketplaces: 

  • Amazon US store (
  • Amazon UK store ( )  
  • Amazon Germany store (
  • Amazon Canada store (
  • Amazon France store (
  • Amazon India store (
  • Amazon Mexico store (
  • Amazon Italy store (
  • Amazon Spain store (

86: SellerApp

Discover your best selling Amazon product with SellerApp’s Advanced Product Intelligence feature. Discover the highest potential, lowest competition products and niches. Get instant product data and insights, with in-depth product analysis, reliable data metrics and expert support to really hone the products you will sell in your Amazon business. sellerapp

87: Sellics

An all-in-one software solution to help Amazon sellers increase organic traffic, automate PPC campaigns, track profits, and more. This tool works great for managing Seller Central, Seller Vendor, and for agencies administering to vendors and sellers.

88: eComEngine

EComEngine is an automation software for Amazon sellers. If you have an Amazon store or if you’re thinking of having one, you can use the following tools to manage your online store:

  • FeedbackFive helps you increase your Amazon reputation with reviews. Among other features, the tool automatically follows up with buyers to request feedback and reviews on your behalf.
  • MarketScout allows you to do product research and provides you with FBA data that sellers need.
  • RestockPro is an inventory management tool to help you manage your stock.

These are just some of the highlights of each tool, but the best thing is that you have them all in one place.


89: Seller Dynamics

In our Advertising and Automation section, we mentioned a tool to help with feed management and PPC for multi-channel selling (Channable). However, selling in multiple places can be chaotic, and it can be helpful to centralise all your operations in one place to ensure a smooth process. Seller Dynamic’s multi channel software allows easily connect your store to all major marketplaces so you can manage it all from one place, meaning you never lose control. Simply select the markets you sell on, set up your stock levels and decide on your pricing and fulfilment options. Then you can list your stock using Seller Dynamics across all your integrated markets and stores, easily managing pricing, sales, and stock levels automatically across all platforms to keep things simple and hassle free. 

90: Linnworks

Do you sell on Amazon, or any other marketplace? Or are you planning to? Managing several channels can be a headache when all your processes aren’t centralised and managed in one place. Linnworks allows you to take ownership of your business across multiple marketplaces and your store to minimise errors with automated multi-channel retailing. Have full knowledge of your stock levels across all platforms, ultimately reducing the occurrence of overselling while also eliminating the risk of human error that comes with manual inventory management. Linnworks will allow you to easily sell on multiple channels in significantly less time, with quick integration to hundreds of marketplaces, e-commerce platforms and courier integrations. 

91: Sellbrite

If you’re a business that sells online, Sellbrite can help with multi-channel listing and inventory management. It’s a tool for merchants of all sizes and helps list and sell products on multiple sales channels, control and sync inventory, manage and fulfil orders, and access the multi-channel reporting intelligence needed to be successful. 

92: ProfitGuru

If you’re selling on Amazon but struggling to calculate Amazon FBA Fees, ProfitGuru can be a highly beneficial tool to you. The free tool is designed to help Amazon sellers efficiently determine fees and profit for individual Amazon ASINs. It’s especially useful for determining whether a product opportunity is worth pursuing before placing an order with a supplier. 

What’s more, The Amazon FBA calculator provides deep data for product research including price history, sales rank history, and estimated monthly sales. 


Project Management & Administration

ecommerce tools

Project Management and Team Communication 

93: Tickspot

TickSpot is a time management software that helps to keep your projects running efficiently. Users are able to track the amount of time spent on each task, take notes, and jump between multiple timers based on the task they are working currently. This may seem tedious, but can be highly advantageous to identify bottlenecks in tasks and find solutions to eradicate these issues. Used in a constructive way, TickSpot can help you encourage your employees to evaluate how long they take to complete tasks, and encourage an increase in efficiency. 

You can also use TickSpot’s report functions to keep an eye on project budgets and productivity, assign tasks to members of their team, or set recurring projects from within the app.

94: Trello

We all know project management can be one of the toughest things to stay efficient with. If you’re just starting to consider a project management tool, you may be overwhelmed with the many choices – and they all have their own pros and cons. Trello’s boards, lists, and cards enable you to plan, organise and prioritise your projects with your whole team. One of Trello’s particular strengths is that it provides digital kanban boards that can be viewed by your whole team, no matter whether they work remotely or in different locations. It also provides your team with focus and satisfaction where you only move the tasks that are complete. You can even include Workflow Automation with Trello’s Butler! The Butler can help you remove tedious tasks from your to-do lists with rule-based triggers, custom card & board buttons, and calendar and deadline commands. Ultimately, Trello can help you and your team work smarter to get more done. 

95: Asana

Asana is another project management tool, and you may have already heard about it. Asana will allow you to align tasks and projects as a team, streamlining your work for maximum efficiency. As a high level project management tool, Asana will help connect your projects to each other, ensuring company-wide or team alignment, depending on the level you use it at. Create different tasks for each team member, create plans, mark projects and tasks as completed, assign specific employees for specific tasks, along with all other possibilities. It is extremely useful when you have deadlines to schedule your tasks and stay on track. Plus, integrate with Google Drive apps, so you can easily import already existing documents. 

96: Slack

Tired of sending endless emails to your team, even for the smallest of things? Slack can replace emails with an instant messaging system for your team, combining all communications into one app. Tired of CC’ing a giant list of respondents? Create channels or groups and invite multiple users to collaborate freely in one place. With both desktop and mobile versions, Slack is a great solution to help your team collaborate and coordinate their work no matter where they are. 

97: Jira

Jira is an agile project management software typically used by development teams to plan, track, and release software. However, it’s often also used by other departments who work in agile teams. Aside from creating stories, planning sprints, tracking issues, and shipping up-to-date releases, users also generate reports that help improve teams, and create efficient workflows. As part of Atlassian, it integrates with many tools that enable teams to manage their projects and products from end to end. Jira Software is built for every member of your team to plan, track, and complete their projects. 

98: Rocket.Chat is an open source platform for team collaboration and communication with live chat, video and audio conferencing, file sharing, message translation and more. With Rocket.Chat, entire organisations, teams or individuals can communicate with each other in group or one-on-one conversations. This allows users to create channels and conversations for collaboration.

Looking for more tools to help you to boost productivity? Schedule makers can also be valuable tools to add to your tool stash. These 9 schedule makers can help to make your life easier and your business more efficient.


Administration and Other

99: Hubstaff

Hubstaff is a time tracking tool that lets you monitor your team’s productivity and automate administrative tasks. It shows you where your team is spending their time and how much your projects are consuming. Set project limits and receive notifications as they are approached, so it’s easier to avoid going over your budget. Hubstaff has a payroll feature that can automatically calculate and send payments to your team based on their total hours worked and pay rates. It also offers invoicing, reporting, and integrations with several other tools used by e-commerce businesses.

100: Xero

Get your accounts in order with this tool for online accounting. Xero is great for small businesses to organise their online accounting. Xero offers a view of entrepreneurs cashflow in real-time and has nice extras like creating online invoices just with a few clicks. The mobile app even lets you use all of these functions on the go! 

101: Kin

If you want to spend less time on tedious back-office tasks, use a tool like Kin. Kin can help to manage all your HR needs for your e-commerce business. The tool manages onboarding, employee data and files, time off, and performance reviews in one easy-to-use cloud-based system. 

102: Zapier

Connect a number of different apps together to optimise your process and keep things flowing. Acting as the conduit for different services, use Zapier to help do anything from automating your customer tracking with your payment processor to updating a spreadsheet with new purchases. This is a powerful tool that helps you streamline different processes as your business grows.

103: Exact Online 

Exact Online offers cloud business software, specifically for SMEs and their accountants. From accounting to international solutions, Exact makes it easy for both you and your accountant to keep track of your financial status. What’s more, you can also choose to make use of their ERP and business process solutions. 

104: TaxJar

Hate getting lost in spreadsheets with hundreds of calculations? No one likes to spend hours slaving over calculating tax, so use TaxJar to automate this, as long as your reports and filings in just minutes. Save time on this tedious admin job, and use it to keep optimising other areas of your business. 

105: Signifyd

Fraud and chargebacks can be an issue any business faces, but it can really damage your business’s growth. With Signifyd you can choose to manage fraud manually on your own, or outsource the task and let a team at Signifyd review and guarantee orders and manage fraud cases for you. 

106: ProdPerfect

One of the newer automated browser testing services is ProdPerfect. It’s a cloud-based test automation solutions provider that uses live traffic to automatically build, run, and maintain QA testing for web applications. ProdPerfect addresses critical test coverage gaps, eliminates long test suite runtimes and costly bugs in production. The tool removes the QA burden. You don’t need many resources anymore. It can help to eliminate bugs that are critical for the login or checkout process for instance.

The best e-commerce tools: ProdPerfect

107: App Sumo

A highly valuable tool that we cannot forget in this insanely long list is App Sumo. With App Sumo, you will never have to pay the high prices again for the tools that you are looking for. No matter your workflow, App Sumo has a variety of deals for a huge range of tools, meaning there’s always a deal for you your employees. Subscribe to their newsletter and you will receive new deals directly in your mailbox. 



Your Favourite Tools

Don’t see one of the top tools you currently use? Leave us a comment below and let us know your favourite software that helps your e-commerce store grow. And make sure to tell us if you adopted any of the above tools we recommended! 

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