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Huib Adriaans

Huib Adriaans is the VP of Enterprise at Sendcloud and the founder of Tracey. With 10+ years in the logistics space, he leverages shipping intelligence and data-driven insights to help merchants reduce "Where is my parcel?" inquiries and build world-class delivery experiences.

E-commerce Logistics, Enterprise

Why multi-carrier shipping is no longer a nice-to-have in European e-commerce

Shipping is no longer a back-office cost line you set and forget. In 2026, delivery is a conversion lever, a margin risk, and a customer experience promise in one. With...

January 28, 2026

Shipping Industry Insights

Navigate the e-commerce landscape with ease. In our annual consumer research, we explore valuable insights and data from 9,000 consumers in Europe and the US.

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