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How Smartphonehoesjes built a flexible, scalable shipping set-up with Sendcloud
As one of the fastest-growing phone accessories retailers in the Netherlands, Smartphonehoesjes needed more flexibility to support its international expansion. Relying on WMS-based courier connections led to delays and expensive development work.
In 2017, the team switched to Sendcloud. Since then, they've been able to integrate new couriers within hours, test and optimise delivery options to improve conversion, and scale operations without running into logistical bottlenecks.
CHALLENGE
International expansion led to complex logistics operations
Smartphonehoesjes was founded in 2011 as a small online store, offering affordable phone cases and accessories, mostly in the Netherlands. Over the years, the company grew significantly, expanding its catalogue, launching a custom printing service, and entering new markets like Belgium, Germany, Austria and France.
They quickly learned that managing cross-border logistics while keeping their delivery promises is no small feat. Especially when you're shipping thousands of parcels per day. The result? An increasingly complex, fragmented logistical operation. Something that's pretty hard to scale.
We sat down with Stefan Hooft, Project Manager at Smartphonehoesjes, and talked about how Sendcloud helps him simplify shipping, adapt faster, and ensure a high-performing checkout experience.
“The biggest difference is how quickly we can adapt. And flexibility is critical when you’re shipping at a large scale.”
SOLUTION
Solving the courier integration bottleneck
Smartphonehoesjes realised their logistics setup needed to evolve. Each country came with its own preferred couriers and shipping methods, and integrating them one by one through their WMS provider quickly became a bottleneck for growth. The whole process was time-consuming, resource-heavy, and far from scalable.
Stefan explains: "Before Sendcloud, courier connections were managed by our WMS provider, but that wasn't their core business. Courier setups often took a lot of time and effort. Each country had its own preferred couriers, and connecting those manually was a lot of work. It just wasn't scalable."
With Sendcloud, this changed instantly. New courier connections can now be configured and tested within two to three hours, instead of taking up days of development work. As Stefan puts it: "The biggest difference is how quickly we can adapt. And flexibility is critical when you're shipping at a large scale."
The operations team now has the flexibility to quickly add new sales channels, offer localised delivery options, and respond instantly to disruptions like strikes or delays.
RESULTS
Improving conversion with dynamic delivery options
Besides a far more flexible courier selection and integration process, another important benefit of the collaboration with Sendcloud is the ability to offer a dynamic checkout. Smartphonehoesjes wanted to improve the choices and clarity of their checkout experience.
Thanks to the implementation of Sendcloud's dynamic checkout, they can offer multiple delivery methods and be very clear about the pros and cons of each different method. "We've run several tests using the dynamic checkout that led to higher conversion," says Stefan. "It gives us the ability to experiment quickly and see what works, or what doesn't."
Being able to make fast, data-driven adjustments has helped Smartphonehoesjes fine-tune their last-mile offering across markets, without overloading the operations team.
From days to two to three hours
Courier integrations that used to take dev sprints now ship in a single morning, with testing built in.
Stefan Hooft
Project Manager, Smartphonehoesjes
"Before Sendcloud, adding a new courier could take days of development. Now we're set up in just two to three hours, including testing."
A/B-tested delivery, higher conversion
Dynamic checkout lets Smartphonehoesjes test delivery options live and lets the data pick the winners.
Stefan Hooft
Project Manager, Smartphonehoesjes
"We’ve run several tests using the dynamic checkout that led to higher conversion. It lets us experiment quickly and see what works, or what doesn’t."
Built to adapt at scale
Courier strikes, surge volumes, new markets: the team can pivot in hours instead of days, without rebuilding the stack.
Stefan Hooft
Project Manager, Smartphonehoesjes
"The biggest difference is how quickly we can adapt. That kind of flexibility is critical when you're shipping at scale."
Local couriers in every market
New countries plug in fast, so customers get the couriers and delivery options they expect locally.
Stefan Hooft
Project Manager, Smartphonehoesjes
"Each country has its own preferred couriers. With Sendcloud, we can connect them fast and start shipping without rebuilding everything."
Built to scale, together
For Smartphonehoesjes, working with Sendcloud is more than just using a tool: it's an ongoing collaboration that evolves with their business. Whether it's implementing new features like dynamic checkout or scaling up to meet international demand, Sendcloud continues to support the Smartphonehoesjes team with fast implementation, reliable technology, and a collaborative mindset when it's needed most.
"We want to offer a wide range of products at an affordable price, with great quality, and deliver them as quickly as possible," Stefan explains. "Thanks to Sendcloud, we can keep that promise, even as we grow."
Stefan ends our conversation with some words for peers in the industry: "It doesn't matter if you're a small business or a large enterprise. Sendcloud is easy to integrate and scales with you. Whenever we run into challenges, they really listen and help us move forwards."
International shipping can be a real hassle, but Smartphonehoesjes is leading the way. The brand goes beyond offering standard shipping methods and puts its customers first, delivering not just products, but also smooth experiences.
Want to do the same? Book a free demo and we'll show you how you can offer a next-level shipping experience.
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