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How CUSTO Barcelona increased sales by 300% with Sendcloud
When it all started in 1996, David and Custodio couldn’t have imagined the global reach they would eventually achieve. CUSTO Barcelona is one of the major fashion brands that has conquered catwalks worldwide, with physical stores as its main sales channel.
But in the 21st century, with the e-commerce boom, a single sales channel wasn’t enough anymore. They joined forces with Webmefy and Sendcloud to relaunch their e-commerce, and order numbers quickly took off.
CHALLENGE
Relaunching an e-commerce during peak season
CUSTO Barcelona used the Black Friday and Christmas peak season to reach its goals. Together with Webmefy, they built a marketing strategy that led to a 300% increase in sales.
This is where Sendcloud comes in, managing logistics from shipping to returns.
SOLUTION
A multi-courier strategy for peak season
A multi-courier strategy helped CUSTO Barcelona diversify risk and avoid delays or bottlenecks during peak season, meeting delivery times and offering a great customer experience.
To keep customer support from getting overwhelmed, and to seize the opportunity for cross-selling and upselling, Webmefy implemented branded tracking emails through Sendcloud. This way, shoppers could always know the status of their order.
RESULTS
Growth in Spain and the United States
CUSTO Barcelona strengthened its online brand not only in Spain, but also in the United States, where much of its audience is based. Following the marketing strategy laid out with Webmefy, sales in the US grew by up to 150%.
A 300% lift in sales
Partnering with Webmefy and Sendcloud carried the e-commerce relaunch.
CUSTO Barcelona
“Having Webmefy and Sendcloud as partners helped us increase our sales by 300% and make the relaunch of our e-commerce a success.”
From the catwalk to e-commerce
Physical stores had been the main channel since 1996; the e-commerce relaunch changed that.
CUSTO Barcelona
“With the e-commerce boom, having a single sales channel was no longer enough.”
Peak season as the launchpad
Black Friday and Christmas were used deliberately to hit the growth targets.
CUSTO Barcelona
“We used the Black Friday and Christmas peak to reach our objectives.”
Orders that took off
Once the store relaunched, order volume rose quickly and shipping had to keep up.
CUSTO Barcelona
“The number of orders took off very quickly after the relaunch.”
Thanks to its multi-courier strategy and automated shipping communications with Sendcloud, CUSTO Barcelona was able to handle its busiest seasons without bottlenecks or delays, consistently delivering an experience that matched the quality of its brand.
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