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How CARNILO delivers fresh-grass dog toilets on time with Sendcloud
CARNILO makes the first indoor dog toilet made from real grass, for use at home. 100% fresh, 100% natural, and delivered to the door in a cardboard box. Founded in 2016 by Katerina Capellmann and her husband, veterinarian Dr. Christoph Capellmann, CARNILO helps house-train puppies and gives older, weak-bladdered or injured dogs a natural place to relieve themselves at home. The grass dog toilets are now sold in Germany, Austria, Switzerland and Luxembourg.
CHALLENGE
Reliable pickup and delivery for a living product
Because CARNILO’s dog toilets are made from natural grass, the product depends on factors the team can’t control. Too much rain, frost or heat, and the grass suffers. That makes smooth, reliable pickup and delivery essential.
“For us it’s important that both pickup and delivery work smoothly and reliably.”
SOLUTION
Next-day express shipping with Sendcloud
When an online order comes in at CARNILO, the product usually ships the very next day. Every morning the required amount of grass is freshly harvested and packed; pickup follows in the early afternoon. Everything is shipped by express to guarantee fast delivery, and Sendcloud makes that process much easier.
With Sendcloud, CARNILO can offer multiple shipping options, print shipping labels in a single click, combine carriers, brand and automatically send tracking emails, and run its own returns portal.
RESULTS
Proactive communication that keeps customers coming back
Today’s customers are used to fast, next-day deliveries from the likes of Amazon and Zalando, so communication and transparency matter. CARNILO’s philosophy is to inform customers proactively: when was the parcel shipped, and when will it arrive? Automated tracking emails keep customers up to date, which the team sees as one of its most important success factors, alongside shipping flawless products.
Service comes first
Proactive communication and transparency keep customers informed at every step.
Katerina Capellmann
Owner, CARNILO
“It’s essential to keep service standards high.”
A key success factor
Automated tracking keeps customers informed from dispatch to delivery.
Katerina Capellmann
Owner, CARNILO
“That’s one of the most important success factors for me, alongside shipping flawless products, of course.”
A living product, handled with care
Because the dog toilets are made of real grass, pickup and delivery have to be reliable.
Katerina Capellmann
Owner, CARNILO
“Sendcloud simplified CARNILO’s shipping process considerably.”
Fresh grass, delivered
A living product means the pickup and delivery windows simply have to hold.
Katerina Capellmann
Owner, CARNILO
“Our dog toilets are made of real grass, so the shipping has to be as reliable as the product.”
What started as a clever, natural product idea now reaches dog owners across four countries, supported by fast express shipping and proactive tracking.
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