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"Last Black Friday we worked more than 14 hours. With Sendcloud, we breeze through it in 6."
Thanks to a strong partnership strategy with brands like El Ganso, Dolores Promesas, Álvaro Morata, and Alice Campello, Button Watch ran a successful Black Friday and Christmas campaign. This wave of orders overwhelmed their logistics and made workdays much longer, until they were able to automate their entire process with the Sendcloud platform.
CHALLENGE
A wave of orders that overwhelmed the logistics
Thanks to a strong partnership strategy with brands and public figures, Button Watch had a very successful Black Friday and Christmas campaign. That wave of orders overwhelmed its logistics, and the manual process could not keep pace.
SOLUTION
"Sendcloud is a complete solution for eCommerce logistics. It integrates perfectly with our Shopify, passing data and information directly so it can automatically create shipping labels, tracking emails, and status updates. From a single platform we can control all our shipments, our returns, and integrate all our carriers. Our whole team works better and faster since we started using Sendcloud."
RESULTS
Black Friday cleared in six hours instead of fourteen
With every store integrated in one place and the data synced automatically, the process became far quicker: the same peak that once took more than fourteen hours of work was handled in six.
From 14 hours to 6
Automating shipping with Sendcloud let Button Watch's team get through their busiest peak-season days in a fraction of the time.
José María Echánove
Co-Founder, Button Watch
"Last Black Friday we worked more than 14 hours. With Sendcloud, we breeze through it in 6."
Every store in one place
Integration across all stores plus automatic data sync removed the manual steps.
José María Echánove
Button Watch
“Last Black Friday we worked more than 14 hours; with Sendcloud we cleared this one in 6.”
Partnerships that drove the peak
A partnership strategy with well-known brands and public figures drove the Black Friday and Christmas surge.
José María Echánove
Button Watch
“The partnership campaign gave us a very successful Black Friday and Christmas.”
A process that keeps up
With stores integrated and data synced, the surge no longer overwhelms the logistics.
José María Echánove
Button Watch
“The process is much faster now, so the order wave no longer overwhelms us.”
A peak season that once broke the process now runs through it, in less than half the time.
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