In 2023, Sendcloud acquired Tracey, an AI startup specializing in real-time parcel monitoring, carrier benchmarking, and delivery predictions.

Once reserved for larger customers, this technology now powers smart shipping events, analytics dashboards, and AI-driven recommendations — giving every Sendcloud user the tools to monitor performance, cut costs, and resolve issues before they impact customers.

Sendcloud operates the largest European shipping dataset, analyzing millions of shipments and billions of scan events to predict ETAs, detect delays, and benchmark carrier performance.

We process data from 160+ global and local carriers, from DHL, UPS, DPD, and FedEx to PostNL, bpost, Royal Mail, La Poste, and many more.

Our Shipping Intelligence even detects shipping events carriers don’t provide, giving earlier alerts on delays, expiring pickups, or missing parcels so you can act faster and reduce support requests.

Our built-in shipping analytics software gives you different levels of reporting depending on your plan:

– Free, Lite and Growth users get access to a basic shipping and returns overview, as well as cost analytics.
– With the Premium plan, you unlock full analytics for shipping, costs, and returns.
– Pro and Enterprise users gain advanced analytics, with added benchmarking to compare performance and refine their strategy.

Note: Cost analytics are available when using Sendcloud rates.

Yes! With Shipping Intelligence, you can track all of your shipments, regardless of whether you’re using another shipping software, a direct carrier integration, or have any other custom setup in place.

CORTEX is the AI engine behind Sendcloud’s Shipping Intelligence.

It connects carrier performance, automation rules, tracking data, and exception handling — turning raw logistics signals into predictive analytics, smart recommendations, and real-time insights.

Trained on 12+ years of European logistics data, CORTEX drives the insights, signals, and decisions behind Sendcloud. It helps merchants ship smarter, spend better, and resolve issues faster.

Ingesting billions of parcel data points across carriers, markets, and operational behaviors, it uncovers patterns and powers decisions. Whether it’s spotting delays before they’re scanned, identifying return spikes, or guiding the best shipping method — CORTEX works in the background to turn noise into clarity.

With Sendcloud’s shipping analytics tool, you can track on-time delivery, transit times, and exceptions across your carriers. Benchmark performance over time to hold carriers accountable and switch underperformers with confidence.