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THE DUKE Distillery: Turning hour-long order processing into minutes
THE DUKE Distillery, pioneer of German gin, produces handmade gin and vodka from purely biological raw materials. In a market often dominated by giants like Amazon, independent online shops must operate efficiently to stay competitive.
As demand grew and European expansion began, manual order processing slowed the team down. With Sendcloud, THE DUKE reduced hour-long processes to just minutes — significantly lowering time and costs while improving customer transparency.
CHALLENGE
Competing efficiently without relying on marketplaces
For independent brands, shipping efficiency is critical to remaining competitive. Before integrating Sendcloud, incoming online orders at THE DUKE Distillery were processed manually.
Delivery addresses, parcel weights and shipping details had to be entered by hand. Orders were not automatically transmitted to couriers. With only 25 employees and growing demand, the shipping department faced daily pressure to process orders quickly — while maintaining customer satisfaction.
“Before we integrated Sendcloud with our online shop, the processing of incoming orders was very difficult. We had to enter many shipping details manually.”
SOLUTION
Reliable communication between online shop, courier and customer
To overcome manual data entry and improve communication between their online shop and couriers, THE DUKE Distillery implemented an automated shipping solution. Sendcloud integrates directly with the online shop and automatically shows incoming orders in one overview.
Orders are automatically transmitted to couriers, removing manual data entry. Customers receive automated and personalised track & trace messages, making delivery more transparent and improving communication between shop, courier and customer.
“The processing of online orders has become much more efficient – the time and costs have been reduced. This leaves more time for the essentials.”
RESULTS
Independent, efficient and ready for European growth
By automating order processing and improving tracking transparency, THE DUKE Distillery reduced time and costs while freeing up resources to focus on product development and expansion across Europe. This efficiency allows the distillery to remain competitive as an independent online shop — without relying on platforms like Amazon.
Hour-long processes reduced to minutes
Tasks that previously took an hour can now be completed in just a few minutes.
Maximilian Hermann
Project Manager
“Processes that used to take an hour can now be completed in just a few minutes.”
Significantly reduced time and costs
Automated processing lowered administrative workload and operational expenses.
Maximilian Hermann
Project Manager
“The processing of online orders has become much more efficient – the expenditures of time and costs are significantly reduced.”
Improved tracking transparency
Customers receive automated and personalised track & trace messages.
Maximilian Hermann
Project Manager
“Our customers also benefit… tracking of orders has become much easier, more accurate and more transparent by sending automated and personalised track & trace messages.”
European expansion supported
Automated shipping enabled cross-border sales beyond Germany.
Lukas Brietzke
Head of Logistics
"Today, everything happens automatically. Incoming orders are automatically shown in one overview and Sendcloud automatically transmits them from our online shop to our couriers.“
What was once a manual and time-consuming shipping process is now an efficient, automated workflow that reduces costs, saves time and supports continued growth. With the right partners and processes in place, even independent brands can compete successfully — without depending on online giants like Amazon.
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