Dive into fresh data, trend analysis, and practical resources to help you navigate the busiest shopping months with confidence. Explore what matters most to online shoppers, and turn holiday pressure into growth.
Dive into fresh data, trend analysis, and practical resources to help you navigate the busiest shopping months with confidence. Explore what matters most to online shoppers, and turn holiday pressure into growth.
Dive into fresh data, trend analysis, and practical resources to help you navigate the busiest shopping months with confidence. Explore what matters most to online shoppers, and turn holiday pressure into growth.
The e-commerce peak hit harder than ever. Sendcloud data shows parcel volumes surged 211% across Europe. Black Friday week shipments climbed 32.8% year-on-year, with Cyber Monday up 12.5% on the day. Retailers and carriers felt the strain as networks neared capacity.
Read more on what this means for deliveries
The e-commerce peak hit harder than ever. Sendcloud data shows parcel volumes surged 211% across Europe. Black Friday week shipments climbed 32.8% year-on-year, with Cyber Monday up 12.5% on the day. Retailers and carriers felt the strain as networks neared capacity.
Read more on what this means for deliveries
The e-commerce peak hit harder than ever. Sendcloud data shows parcel volumes surged 211% across Europe. Black Friday week shipments climbed 32.8% year-on-year, with Cyber Monday up 12.5% on the day. Retailers and carriers felt the strain as networks neared capacity.
Read more on what this means for deliveries
Don’t get caught off guard! See what consumers expect this year
Consumers will remember your reliability and service long after the sale, not the discount. Nail these four pillars, and you’ll turn the holiday rush into long-term loyalty.
Delivery
Flexibility
Loyalty
Returns
Broken promises kill loyalty
Shoppers have little patience for missed promises: 68% will switch stores after a failed delivery. Read why reliability now outweighs discounts.
Don’t get caught off guard! See what consumers expect this year
Consumers will remember your reliability and service long after the sale, not the discount. Nail these four pillars, and you’ll turn the holiday rush into long-term loyalty.
Delivery
Flexibility
Loyalty
Returns
Broken promises kill loyalty
Shoppers have little patience for missed promises: 68% will switch stores after a failed delivery. Read why reliability now outweighs discounts.
RETURNS
70% of shoppers say easy returns make them more loyal
Returns can feel like an avalanche after peak season, but they’re also a chance to earn trust. Shoppers expect a process that’s simple, transparent, and sustainable. See how smart return policies can turn seasonal buyers into year-round advocates.
RETURNS
70% of shoppers say easy returns make them more loyal
Returns can feel like an avalanche after peak season, but they’re also a chance to earn trust. Shoppers expect a process that’s simple, transparent, and sustainable. See how smart return policies can turn seasonal buyers into year-round advocates.
RETURNS
70% of shoppers say easy returns make them more loyal
Returns can feel like an avalanche after peak season, but they’re also a chance to earn trust. Shoppers expect a process that’s simple, transparent, and sustainable. See how smart return policies can turn seasonal buyers into year-round advocates.
70%
Are more loyal to brands with simple return processes
48%
See returns as an integral part of the online shopping experience
40%
Have pretended to like a gift to avoid the hassle of returns
70%
Are more loyal to brands with simple return processes
48%
See returns as an integral part of the online shopping experience
40%
Have pretended to like a gift to avoid the hassle of returns
70%
Are more loyal to brands with simple return processes
48%
See returns as an integral part of the online shopping experience
40%
Have pretended to like a gift to avoid the hassle of returns
Why Christmas delivery decides your customer loyalty for the entire year
Christmas delivery is the moment that makes or breaks customer loyalty. Nearly half of consumers abandon a retailer after one failed holiday delivery, but a smooth experience keeps 67% loyal all year. During Peak Season, delivery isn’t logistics; it’s a loyalty strategy.
Why Christmas delivery decides your customer loyalty for the entire year
Christmas delivery is the moment that makes or breaks customer loyalty. Nearly half of consumers abandon a retailer after one failed holiday delivery, but a smooth experience keeps 67% loyal all year. During Peak Season, delivery isn’t logistics; it’s a loyalty strategy.
Why Christmas delivery decides your customer loyalty for the entire year
Christmas delivery is the moment that makes or breaks customer loyalty. Nearly half of consumers abandon a retailer after one failed holiday delivery, but a smooth experience keeps 67% loyal all year. During Peak Season, delivery isn’t logistics; it’s a loyalty strategy.
Shoppers remember every missed delivery. In fact, 61% say one broken promise is enough to switch retailers. Our latest consumer research uncovers what buyers really expect from this peak season, and how to keep them coming back.
Shoppers remember every missed delivery. In fact, 61% say one broken promise is enough to switch retailers. Our latest consumer research uncovers what buyers really expect from this peak season, and how to keep them coming back.
Shoppers remember every missed delivery. In fact, 61% say one broken promise is enough to switch retailers. Our latest consumer research uncovers what buyers really expect from this peak season, and how to keep them coming back.
Would wait longer rather than pay more for next-day delivery.
72%
Are more forgiving when retailers communicate delays proactively.
66%
Expect full honesty about delivery times, even in peak season.
81%
Would wait longer rather than pay more for next-day delivery.
72%
Are more forgiving when retailers communicate delays proactively.
66%
Expect full honesty about delivery times, even in peak season.
81%
Would wait longer rather than pay more for next-day delivery.
72%
Are more forgiving when retailers communicate delays proactively.
66%
Expect full honesty about delivery times, even in peak season.
“We have more control over our delivery process. By communicating delivery issues proactively, we’ve got our CSAT and Trustpilot scores up in six months.”
Alex Formicola
Customer Support Lead
“We have more control over our delivery process. By communicating delivery issues proactively, we’ve got our CSAT and Trustpilot scores up in six months.”
Alex Formicola
Customer Support Lead
“We have more control over our delivery process. By communicating delivery issues proactively, we’ve got our CSAT and Trustpilot scores up in six months.”
This holiday season, flexibility beats speed. From lockers and pick-up points to at-home delivery, shoppers want options that fit their routine. Retailers who win peak season are those who let customers choose how and when their parcels arrive.
This holiday season, flexibility beats speed. From lockers and pick-up points to at-home delivery, shoppers want options that fit their routine. Retailers who win peak season are those who let customers choose how and when their parcels arrive.
This holiday season, flexibility beats speed. From lockers and pick-up points to at-home delivery, shoppers want options that fit their routine. Retailers who win peak season are those who let customers choose how and when their parcels arrive.
Trust parcel lockers/pick-up points over home delivery during holidays.
74%
Say parcel lockers feel safer than leaving a package at their door.
63%
Prefer using lockers or pick-up points to avoid failed deliveries.
79%
Trust parcel lockers/pick-up points over home delivery during holidays.
74%
Say parcel lockers feel safer than leaving a package at their door.
63%
Prefer using lockers or pick-up points to avoid failed deliveries.
79%
Trust parcel lockers/pick-up points over home delivery during holidays.
74%
Say parcel lockers feel safer than leaving a package at their door.
63%
Prefer using lockers or pick-up points to avoid failed deliveries.
How parcel lockers could save peak season 2025
As Black Friday creeps earlier each year and delivery expectations keep rising, Europe’s logistics networks are being stretched to their limits. Sendcloud’s latest data shows the busiest shopping week also carries the highest delivery risk, while parcel lockers could be the solution for everyone.
As Black Friday creeps earlier each year and delivery expectations keep rising, Europe’s logistics networks are being stretched to their limits. Sendcloud’s latest data shows the busiest shopping week also carries the highest delivery risk, while parcel lockers could be the solution for everyone.
As Black Friday creeps earlier each year and delivery expectations keep rising, Europe’s logistics networks are being stretched to their limits. Sendcloud’s latest data shows the busiest shopping week also carries the highest delivery risk, while parcel lockers could be the solution for everyone.
