11 strategies to acquire new customers

A business without customers doesn't make sense. To grow your online business, you obviously need to acquire new customers. Knowing that 95% of purchases will be made online by 2040, it might be tempting to think that lead and prospect acquisition will gradually become a mere formality.

Finding new customers is, however, no easy task. It's not enough to simply increase traffic to your online store — you need to generate qualified traffic in order to improve your conversion rate. How do you build a solid acquisition strategy? Here are 11 tips for acquiring new customers and boosting your sales.

Acquiring new customers: what strategy should you put in place?

Why acquire new customers? In e-commerce, finding new leads and prospects that you'll then need to convert into customers is essential. Whether you've just launched your online business or you already run an established brand, you need to ensure the profitability of your business and put a sustainable customer acquisition strategy in place.

You have many levers at your disposal, touching on every facet of your overall marketing strategy: SEO, advertising, email marketing, and social media.

1. Design a paid advertising campaign to acquire new customers

With a Google Ads or Facebook Ads campaign, you maximize your chances of finding new customers. Thanks to the many available features, you can optimize your ads and get the most out of your investment. Enlist the help of a specialized agency to assist you in designing and managing your advertising campaigns. With Yateo, you can boost your digital growth.

2. Acquiring new customers: work with influencers

Influencer marketing has now become particularly popular. By turning to an influencer who shares the same values and whose audience matches your target, you can be sure of presenting a great image of your products on social media.

3. Use email marketing to reach new leads

Thanks to numerous email personalization and automation tools, you can send a series of emails on a chosen date, on a specific topic, and targeting all or part of your customer base. Depending on your objective, you can target your ads, actions, and promotions.

4. Set up a referral program for new customers

You invite a customer to recommend your brand to their network. Word of mouth is often seen far more favorably than intrusive advertising. This increases your chances of converting that new lead. Both the referrer and the person they refer receive a gift or a discount. On your end, you attract a potential customer at a lower cost. Everyone wins!

5. Work on your SEO to find prospects

If you don't want to devote too large a budget to acquiring new customers, focus on SEO instead. By following the basic principles of SEO, you gain visibility on search engines. Optimize your pages, your content, and the overall architecture of your online store.

6. Acquire new customers by optimizing your deliveries

Delivery quality and cost are key factors in acquiring new customers. Sendcloud understands this and offers e-commerce merchants an all-in-one shipping platform. By connecting your online store to it, you offer visitors the best delivery options, personalized order tracking, and easy product returns.

7. Don't neglect traditional advertising to attract new customers

Even though your business is online, not everything happens on the web. Don't underestimate the importance of flyers, billboards, TV ads on local channels, or articles published in the local press.

8. Showcase your expertise with a blog

Win over new customers by showcasing your expertise. The best way to do this is to start a blog, where you'll regularly publish in-depth articles about your industry and your products, to prove to visitors that you're a specialist in your field.

9. Share your current customers' satisfaction

If you're an e-commerce merchant, customer satisfaction is at the heart of your strategy. Online shoppers need reassurance. By publishing reviews and comments from past customers, you show visitors that you sell quality products. Also prove that you're available and responsive when a customer isn't satisfied, by replying quickly to comments in a courteous and attentive manner.

10. Let people try your products to win over new customers

What better way to make prospects want to become customers than sending a free sample to try your product?!

11. Be present on social media to drive traffic to your site

Today, you can't afford to overlook social media. Be present on Facebook, Instagram, or Pinterest. Share information about your products, connect with your target audience, and respond to their comments.

To acquire new customers, you shouldn't neglect any lever. From classic print advertising to influencer marketing, every card is worth playing. Are you ready to build a lead and prospect acquisition strategy that's both solid and original? Get started!