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As a content marketing specialist, Johanna writes educational and compelling content for Sendcloud. With her many years of experience in the B2B SaaS e-commerce sector and as a grammar and word nerd, she refines content to help 25,000 online stores take their shipping processes to the next level.

Women unboxing her parcel wih a big smile on her face

Unboxing experience: How to turn first impressions into repeat sales

You’ve done everything right: your product’s great, the checkout went smooth, and the shipping was fast. But then it happens: the package arrives, and…it’s just a plain, dented box. Not…

May 14, 2025

Woman typing on Laptop with two screens, one showing an open support automation system, the other shipping with boxes

Support Automation in e-commerce: A smarter way to handle delivery issues

Every online order has a journey. It starts with a click. Then a packed box. Then a trip across logistics networks. But sometimes, something goes wrong: a lost parcel, a…

May 9, 2025

phone showing a branded tracking page as a post purchase upsell example

Post-purchase upsell: How to boost repeat sales without being pushy

You’ve sealed the deal. The order is placed. But before you high-five your team and move on—pause. Because the real magic? It starts after the checkout. Welcome to the post-purchase…

April 22, 2025

unhappy kermit frog experiencing post purchase dissonance with 100 euro bill and shopping bags in hands

Post-purchase dissonance: What it is and how to overcome it

If you work in e-commerce customer service, you know that handling complaints, WISMO inquiries, and managing support workloads is part of the job. But did you know that a whopping…

February 20, 2025

mini shopping cart on computer keyboard

Delivering a great post-purchase experience: A guide to boost customer loyalty and retention

Picture this: A customer just clicked “buy” on your site. They’re excited, expecting their order to arrive soon, but what happens next? The journey doesn’t end at checkout—it’s just beginning....

November 25, 2024

woman sticks label on package in warehouse

How to ship internationally: 7 advanced e-commerce strategies

Navigating the world of international shipping can be daunting for any e-commerce business, but it’s a critical component for growth in today’s global market. The complexities of how to ship…

July 29, 2024

Shipping Industry Insights

Navigate the e-commerce landscape with ease. In our annual consumer research, we explore valuable insights and data from 9,000 consumers in Europe and the US.

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