Our blog addresses a wide range of e-commerce topics with a focus on quality over quantity. Over the years, every piece of content we’ve published has been meticulously fine-tuned to the highest standards. As thought leaders in our industry, we strive to stay at the forefront when it comes to topics like: 

• E-Commerce Logistics
• E-Commerce Platforms
• E-Commerce Returns
• E-Commerce Trends
• International Ecommerce Shipping 
• Marketing and Strategies

If this sounds up your alley, consider becoming one of our expert contributors. 

Again, it’s very important that we maintain our standards of quality. That’s why we’ve created a detailed writing guide for all of our contributors. Here, you’ll find out everything you need to know about our style and tone of voice. You’ll also get a step-by-step guide on how to write an awesome Sendcloud article. 

The Sendcloud tone of voice is informal but informative, combining fluency and friendliness. We want you to write as if you were speaking directly to an online retailer. Feel free to add a little bit of humor, but make sure people take the content seriously. Remember, we’re thought leaders in the world of e-commerce shipping – we need to set the standard!

1. Start with an enticing title that uses “power words.” It’s also a good idea to put the keyword at the beginning of the title.
2. Include a compelling introduction of roughly 4-7 sentences. You want to hook the reader right away and make them excited to continue reading. We also recommend you include verified figures or facts to back up your information.  
3. Try using the ‘PPP formula’ in the introduction:

• Preview: One sentence about what readers will learn in the article.
• Proof: Facts and figures proving why we are the best company to write about the topic.
• Preview: Second preview sentence with specifics about the article’s content.

4. Start the first paragraph after the introduction with a big heading (H2 in our CMS). This paragraph should summarize everything you’re going to tell the reader. 
5. Use subheadings to split up the rest of the content. These subheadings should clearly specify what each section is about and feature related keywords whenever possible.  
6. We would appreciate you including three or four images. Examples of great images include 

• Screenshots of best practices/examples
• Infographics/charts
• Pictures related to the topic (Just make sure the visuals you use support your text or further clarify the concepts)

6. End with a clear conclusion. Specify the key takeaways, then ask the reader a question before closing with a strong call-to-action!